Krista Neher

• Krista Neher
• May 23 2023

3 Steps to Effective Email Marketing Email is a popular digital marketing tool because it reaches almost everyone, and it is effective at multiple marketing objectives. Beyond creating a clearly defined strategy and execution plan, there are three main stages to effective email marketing: Collect email addresses Drive opens your emails Generate action Collect Email […]

• Krista Neher
• May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators –  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you use a KPI. A good KPI is a metric that indicates whether your efforts are […]

• Krista Neher
• May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital marketing efforts: Start with Strategy, Set KPIs, Create Benchmarks, and Report Regularly. START WITH STRATEGY […]

• Krista Neher
• May 04 2023

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! Ready for the hottest […]

• Krista Neher
• May 02 2023

Mobile Marketing Best Practices You Should Be Following Mobile marketing used to be considered a separate channel – similar to an email or a website. Now, over 87% of digital content is consumed via mobile devices. Email, websites, social and ads are all viewed more on mobile devices vs. desktop computers. Here are the mobile […]

• Krista Neher
• April 18 2023

Follow C.U.R.V.E for Email Subject Lines That Get Opened It doesn’t matter how many emails addresses you have if people don’t open them. When you follow my C.U.R.V.E. model for email subject lines, you will improve your open rate. What is in a Great Email Subject Line? Writing great email subject lines is important and […]