Krista Neher

• Krista Neher
• July 04 2023

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able to create a single metric that incorporates all of these, but often it takes two […]

• Krista Neher
• June 27 2023

All About Email Marketing Frequency, Timing, and Metrics At our live four-day Boot Camps, we dive into email marketing. In every session over the years, we are asked the same questions about email marketing frequency, timing, and metrics. “How often should I send emails?” “What is the best time of day to send my emails?” […]

• Krista Neher
• June 20 2023

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% – is this good? Should you be satisfied? What does good look like in digital marketing? […]

• Krista Neher
• June 13 2023

3 Types of Email Marketing to Grow Your Business In 2020, email marketing revenue was 7.5 billion dollars, and by the end of 2023, it is estimated to reach over 10 billion dollars. With such a high ROI, what are you doing as a business to optimize your email marketing? Here are three types of […]

• Krista Neher
• June 07 2023

This is probably the single most useful chart we have ever made on social media. This social media cheat sheet covers the best practices for the top social networks and is a great, simple guide to how to get the most out of your social media marketing. Now updated with 2023 data! Be sure to […]

• Krista Neher
• June 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI – Return on Investment – is to graph it out. I like the Investment and Impact Prioritization Model. Even if you don’t have the exact investment or impact […]