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7 Steps to Building a Social Media Training Program [SlideShare]
7 Steps to Building a Social Media Training Program [SlideShare]
  • Patrick Carroll
  • October 25 2013

Step 1. Survey your Organization Assess the knowledge and skill of your employees. Understanding their knowledge and skill levels will help you decide what they need to learn. Step 2. Determine your Learning Objectives What do you want your training to achieve? Better customer service through social media? Maybe you want better, more engaging content […]

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The 3 Reasons You Need Social and Google Ads
The 3 Reasons You Need Social and Google Ads
  • Patrick Carroll
  • October 21 2013

The most effective advertising available today is online. Google and social ads have become a staple in advertising for big brands and small businesses alike. If they’re not part of your marketing strategy yet, keep reading. 1. Precise: Target Potential Customers Targeting potential customers is easier now than it has ever been. Using Google Ads you’re […]

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Live Blog from #SummitUp: A Picture is Worth 1000 Words
Live Blog from #SummitUp: A Picture is Worth 1000 Words
  • Patrick Carroll
  • October 15 2013

Visual Marketing IS the next big thing Your brain processes images 60,000x quicker than text.  Because social media is so cluttered you want your audience to be able to efficiently interact with your content through imagery.    We all know that posts with photos are liked 2x as much as those with links! The fastest […]

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