When and How Often to Post on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat
In this guide, we are going to answer two common questions that we receive:
When is the best time to post and how often should we post on our social media pages?
As a bonus resource, we have also included an infographic that not only visualizes these answers, but provides other valuable tips such as content suggestions, audience building tips, and more! Make sure to check back soon as we will be sharing valuable tips on how to grow your audience with Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and Snapchat!
Introduction and General Information
There generally isn’t a “one-size fits all” solution for content management such as when to post, how often to post, and what to post. However, there are some general guidelines and tips that can help you with your marketing strategy. If you have any questions, please feel free to comment below.
When and how often should I post on Facebook?
The best time to post on Facebook is based on your audience. Take a look at your insights and think about when your audience is most likely to be online and to engage with your content.
We recommend posting on Facebook 1-4 times per week. For some brands it might make sense to post more often, but as general tip, posting 1-4 times a week on Facebook has yielded good results.
A general rule of thumb: It’s better to post less often with higher quality content than more often with lower quality content.
When and how often should I post on Instagram?
The best time to post on Instagram is based on your audience. Think about when your audience is online and when they are most likely to pause while going through their newsfeed to interact with your Instagram content.
We recommend posting on Instagram 1-7 times per week. For some brands it might make sense to post more often, but in general, posting 1-7 times a week on Instagram tends to work very well.
Tip: Experiment with different times. Try posting in the morning and in the evening to see which works better for you.
When and how often should I post on Twitter?
The best time to post on Twitter is multiple times throughout the day. We recommend sending out tweets in the morning, afternoon, and the evening. The key is to try to spread them out evenly (or as needed).
We recommend sending 2-10 tweets per day. The tweets don’t always have to be original content. Your tweets can include retweets and short replies.
Tip: While this might seem like a lot, retweeting and replying to other tweets is relatively quick and easy. It’s also very common and good way to engage with others on Twitter.
When and how often should I post on YouTube?
The best time to post on YouTube is when your audience is online. If you are unsure, you can experiment with different times. We also recommend that you have your video optimized in the description and with hashtags before you post it.
We recommend posting weekly or when applicable.
Tip: Once you post a video on YouTube, it can be integrated on your website and other social media channels. Consider starting with several videos and then gradually slowing down to once a week.
When and how often should I post on LinkedIn?
The best time to post on LinkedIn is during business hours. This is when users are more active on LinkedIn and are more likely to engage with your content.
We recommend posting 1-7 times per week. In addition to posting, we recommend that you comment on other posts as well.
Tip: When you post, consider your audience. Since they are typically online during business hours, find out when is a good time to post during the day. We recommend Tuesday mornings as a starting point, but you should consider experimenting to find out what works best for you.
When and how often should I post on Pinterest?
The best time to post on Pinterest is multiple times throughout the day.
Consider pinning 3-14 times per week. This can be spread out by pinning a few times in the morning and in the afternoon.
Tip: When you are pinning content, double check the link and make sure that you add a link if you are uploading an image.
When and how often should I post on Snapchat?
The best time to post on Snapchat is relevant to your audience. Think about when your audience is mostly likely to engage with you..
We recommend 4 to 7 times per week for the posting frequency of Snapchat. This includes sending out a short video or image and posting a story.
Tip: It’s important to post often as the stories disappear within 24 hours.