Infographics
How to Build an Instagram Marketing Strategy [Infographic]
Jul 15 2014
Start by listening and discover the photos people share related to your business or industry.
Discover:
Determine what you want to achieve by using Instagram. What specifically would you like to accomplish? How does this link to your business or marketing objectives?
Based on your marketing and business objectives, determine who your target audience is. Research them. Make a list of popular accounts they follow, the photos they like, the photos they share and the hashtags they use.
Determine who will post what when. Also make note of the hashtags you’ll use and how you can encourage your customers/fans to share photos on Instagram.
You’ll get more from Instagram if you connect with other people. Build a following by interacting with other people.
Use sites like IconoSquare (www.iconosquare.com) to track your progress. Adjust your strategy based on what you learn as you go. Continue to test & explore.
Measure your results and don’t forget to link back to ROI (return on investment). Consider the multiple sources of value that Instagram brings to your business.
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Sound advises! A bit general, more useful for a beginner, but still good. Although there’s something missing. The most crucial part is engaging. No matter how many followers you have if they are not active towards your account – they are useless. The best way to engage in my opinion is to interact with as many convenient users as possible. Follow & like & comment, then get rid of those who did’t answer with fast-unfollow.com, then repeat until you’re famous. This is the key to a good, consolidated and engaged community, when you follow the same number as you are being followed. The feeling of implication is crucial.
Excellent tip Vincent – engagement is important!
Most of all I love beautiful schemes and diagrams, coz they are very informative)Сutting to the chase, just try to use apps, which determine your target audience, connect with people automatically) and you only need to skim the cream off the top. Schedugram, hootsuite, zengram.net will help you in this case
Great post. This in my perspective even good for experts to make sure you are following the right basic approach.