- Digital Marketing Strategy Template
- Social Media Efficiency Guide
- Online Reviews Playbook
- BONUS! Cheat Sheets and
E-Books to kick-start your plan
Jul 15 2014
Start by listening and discover the photos people share related to your business or industry.
Determine what you want to achieve by using Instagram. What specifically would you like to accomplish? How does this link to your business or marketing objectives?
Based on your marketing and business objectives, determine who your target audience is. Research them. Make a list of popular accounts they follow, the photos they like, the photos they share and the hashtags they use.
Determine who will post what when. Also make note of the hashtags you’ll use and how you can encourage your customers/fans to share photos on Instagram.
You’ll get more from Instagram if you connect with other people. Build a following by interacting with other people.
Use sites like IconoSquare (www.iconosquare.com) to track your progress. Adjust your strategy based on what you learn as you go. Continue to test & explore.
Measure your results and don’t forget to link back to ROI (return on investment). Consider the multiple sources of value that Instagram brings to your business.
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