Category: Content Marketing

Mobile-First Over Mobile Optimization

Krista Neher

Aug 29 2023

Mobile-First Over Mobile Optimization When the first iPhone launched in 2007, digital marketers were all about mobile optimization, which means taking your existing desktop-based digital and making it work on mobile. As of 2022, 58% of web traffic is now...

Does Your Digital Tone Pass The Test?

Krista Neher

Aug 23 2022

Tone of Voice & Style Guides Prior to diving into digital, it's helpful to have strong style guides and a distinctive tone of voice for your business. Power Tip: Spending time upfront defining your tone of voice and general style...

A Beginner’s Guide to Content Strategy

Krista Neher

Aug 16 2022

Content Strategy  Your content strategy is essentially about defining what you will post and when. The specifics of frequency and content optimization will depend largely on the channels that you use. However, it's helpful to create a general idea of...

3 Types of Digital Channels to Master TODAY!

Krista Neher

Aug 02 2022

Digital Channels Within any of the digital channels, you will usually find a combination of text, images, and video. For example, all three are heavily used on Facebook. A website will also usually include all three types of content. The...

5 Keys to Crafting Compelling Digital Content

Krista Neher

Jul 19 2022

Focus on Content Over Technology Let's talk about digital content. With digital marketing, many businesses focus on the technology or the technical aspects of implementation that they forget about the content. Many businesses who run Facebook ads spend tons of...

4 Ways to Create Social Media Content If You Are In Sales

Allison Chaney

Aug 17 2021

I recently trained a sales team for a corporate client on how to create great social media content. A common theme popped up in this social media workshop. Sales teams find it challenging to know what to post about. I...

7 Deadly Sins of Digital Content (Infographic)

Krista Neher

Apr 01 2021

Digital content optimization is vital to your success in online marketing. The devil is in the details, and small changes can make all the difference. Why? Online attention spans are shorter You need to EARN attention Algorithms prefer stuff people...

10 Practical Tips To Make Your Content More Engaging

Allison Chaney

Mar 23 2021

Social media can be a powerful tool for driving results for your business. It can drive awareness, increase leads and sales, and foster brand advocate conversations. These are the golden nuggets that we're all striving to achieve. When we ask...

How to Fill Your Content Calendar With Relevant, Engaging Topics

Allison Chaney

Jan 28 2021

"What kind of content should I create for my website / social media / email...?" This is a question we hear all the time. It's no secret that content is king and the best way to reach and engage your...