Category: Content Marketing

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3 Ways to Make Your Web Content Accessible

Allison Chaney

Feb 04 2020

Accessibility is important to ensure that your content is accessible to people of all abilities. Most web content creators are familiar with alt attributes which are tags that describe an image within content. This also applies to hashtags, which are...

The Ultimate Social Media Content Ideas Cheat Sheet

Allison Chaney

Oct 17 2019

You know content is everything, but when you sit down to create a social media post, do you often feel stuck? We've created this social media content ideas cheat sheet so you'll never get stuck on what to post again....

Putting VR to Work in the Travel Industry

Allison Chaney

Aug 15 2019

We just got back from speaking at the Belize Tourism Board's Digital Marketing Summit and one of the trends and power tips we shared was about VR (virtual reality). VR and AR are trending in digital marketing and this exciting...
digital content, content creation, good content, testing content

How to Hit the Sweet Spot of Great Content

Melissa Byers

Jan 21 2019

Members of our Digital Marketing Insiders group get the opportunity to connect with and learn from experts from all corners of the digital marketing industry so they can do their jobs better! If getting better results and boosting your skills...
content marketing, social media for banking, social media for the financial industry

Finding the Best Online Digital Marketing Course

Allison Chaney

Jan 02 2019

To excel at any profession, you need proper training, and digital marketing is no exception. A digital marketing certification can earn you credibility and improve your results for your business or your clients through advancing your skill set. But, with...
content marketing, social media for banking, social media for the financial industry

4 Ways to Leverage Your Unseen Awareness Machine with Shannon Paul

Melissa Byers

Dec 31 2018

Our Digital Marketing Insiders recently had the opportunity to join us for an interview with Shannon Paul, VP of Brand Content & Social Media Director for Fifth Third Bank. If learning from recognized industry experts is on your to-do list, click...
digital content optimization, digital content

5 Content Marketing Optimization Tips Every Business Can Benefit from

Krista Neher

Oct 30 2018

Content marketing is an area of digital marketing that has generated a lot of interest over the last few years. And it should. The message or content that you use is the single most important part of your social media...
Cool Tool Review Answer The Public

Get Content Ideas With AnswerThePublic.com: Tool Review

Allison Chaney

May 03 2018

A cool tool for exploring content ideas is the website AnswerThePublic.com. In this tool review, we will show you how Answer The Public automates the process of some pretty cool things you might already be doing with Google. When you...
this will make you want to rewrite every headline you've ever written

This Will Make You Want to Rewrite Every Headline You’ve Ever Written

Krista Neher

Jan 23 2018

New data from BuzzSumo analyzed 100,000 headlines to learn about which headlines really draw people in and get results. If your goal is to send people to your blog or website, then this will make you a million times more...
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