Category: Content Marketing

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7 Deadly sins of digital content

7 Deadly Sins of Digital Content (Infographic)

Krista Neher

Apr 01 2021

Digital content optimization is vital to your success in online marketing. The devil is in the details, and small changes can make all the difference. Why? Online attention spans are shorter You need to EARN attention Algorithms prefer stuff people...
10 practical tips to make your content more engaging

10 Practical Tips To Make Your Content More Engaging

Allison Chaney

Mar 23 2021

Social media can be a powerful tool for driving results for your business. It can drive awareness, increase leads and sales, and foster brand advocate conversations. These are the golden nuggets that we're all striving to achieve. When we ask...
How to fill your content calendar with engaging topics

How to Fill Your Content Calendar With Relevant, Engaging Topics

Allison Chaney

Jan 28 2021

"What kind of content should I create for my website / social media / email...?" This is a question we hear all the time. It's no secret that content is king and the best way to reach and engage your...
content calendar template that works

Content Calendar Template That Actually Works

Allison Chaney

Oct 27 2020

As a digital marketing and social media trainer, I get asked all the time "where can I find a content calendar template?" and the last thing people want to hear is "Just Google it. There are literally thousands of examples."...

3 Ways to Make Your Web Content Accessible

Allison Chaney

Feb 04 2020

Accessibility is important to ensure that your content is accessible to people of all abilities. Most web content creators are familiar with alt attributes which are tags that describe an image within content. This also applies to hashtags, which are...
social media and digital content ideas

The Ultimate Social Media Content Ideas Cheat Sheet

Allison Chaney

Oct 17 2019

You know content is everything, but when you sit down to create a social media post, do you often feel stuck? We've created this social media content ideas cheat sheet so you'll never get stuck on what to post again....

Putting VR to Work in the Travel Industry

Allison Chaney

Aug 15 2019

We just got back from speaking at the Belize Tourism Board's Digital Marketing Summit and one of the trends and power tips we shared was about VR (virtual reality). VR and AR are trending in digital marketing and this exciting...
digital content, content creation, good content, testing content

How to Hit the Sweet Spot of Great Content

Melissa Byers

Jan 21 2019

Members of our Digital Marketing Insiders group get the opportunity to connect with and learn from experts from all corners of the digital marketing industry so they can do their jobs better! If getting better results and boosting your skills...
online digital marketing training, online digital marketing course, online social media training, online social media course

Finding the Best Online Digital Marketing Course

Allison Chaney

Jan 02 2019

To excel in any profession, you need proper training, and digital marketing is no exception. A digital marketing certification can earn you credibility and improve your results for your business or your clients through advancing your skill set. But, with...
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