Social Media Marketing Articles

• Sarah
• April 18 2011

Many restaurants are already taking advantage of social media as a part of their marketing strategy.  Those who aren’t leveraging social media and Internet marketing might be missing out on one of the most important things that has happened to marketing in the food industry. Social media is ideal for restaurants for the following reasons: […]

• Mariya
• April 13 2011

Social media marketing is being so successfully adopted by consumer oriented companies that everyday there are more and more cases, tips and triumph stories on how to use social media in the business to consumer market.  There are definitely less real examples and inspiring stories in the business to business environment, but this shouldn’t deter […]

• Sarah
• April 11 2011

Having accounts for social media networks is just the beginning of your road to success with social media marketing.   Next is creating a plan that focuses on the content.  What is it that you want to post? What message do you want to give to people? Creating good content will help generate a broad fan […]

• Mariya
• April 06 2011

As interest and use of social media tools gains popularity in the business to business sector (B2B), many companies find themselves wanting to get in on the game without knowing where to begin.  Here are 4 fundamental ideas that should be considered when implementing social media tools into B2B marketing strategies. 1.  Identify Your Audience […]

• Sarah
• March 30 2011

I challenged myself to give up Facebook for 40 days and have found it to me the most difficult challenge in terms of staying informed.  Facebook is one of my bookmarks of sites that I visit on a daily basis, as it is for many Facebook users.  Without Facebook, I immediately tuned in to other […]

• Sarah
• March 28 2011

Missed out on the last certification sessions?  Not to worry!  With the tremendous amount of success brought from the previous certification programs, Cincinnati State has announced the upcoming dates for the Institute of Social Media’s upcoming session. The certification program is a 3 day intensive social media course that covers the social media plan building, […]