Having accounts for social media networks is just the beginning of your road to success with social media marketing. Next is creating a plan that focuses on the content. What is it that you want to post? What message do you want to give to people? Creating good content will help generate a broad fan base and help with your search engine optimization.
Cut to the Chase
Content does not have to be elaborate. Be direct and short with your message. On average, the typical Internet user has an attention span of 10 seconds when surfing the web. Therefore, structure your message to gain your audience’s attention within that 10-second time frame. If they are interested, they will click to read more where you can then direct them to your blog that can have more in depth posts. Twitter only allows for 140 characters for each tweet so you have no choice but to be concise.
If I have a problem and I’m trying to figure out how to fix it, the first place I look is the Internet. With this in mind, your content should address a problem and offer possible solutions. This is your chance to show that you are an expert in your field. Provide tips and advice about your area of interest. When people see that you know what you’re talking about, they will trust your advice and use your again as a resource.
Including keywords in your posts is important. This is the way that your audience is going to find you in the first place. However, be strategic with your keyword placement. Don’t go overboard or it may take away from the actual content of your site. Use them, but use them appropriately. Using keywords in our titles will carry more weight for search engine optimization. Put yourself in the shoes of your audience. What would they to search for that would make your site come up?
Set yourself apart from the others. Your brand or company should have a personality and this should show through your content. Be entertaining. Be personable. Make connections. Presenting real life scenarios or examples is also a good way to get people hooked.