Category: Social Media PR

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What is Conversational Marketing

What Is Conversational Marketing?

Krista Neher

Sep 05 2023

What Is Conversational Marketing? Conversational marketing focuses on driving conversations or harnessing influencers or partners to promote your business, usually in conversations. Conversational marketing includes several different core digital marketing strategies: Influencer marketing Ratings and reviews Community management Online public...

How Netflix Made Investor Relations Interesting on YouTube

Allison Chaney

Nov 21 2017

It strikes me as funny that we're talking about Netflix content on YouTube, but Netflix did something really interesting and unexpected recently that might have the PR world thinking differently about those quarterly earnings calls. There is a type of...

How to Connect with The Media in Social Media

Krista Neher

May 17 2013

[caption id="attachment_7286" align="alignright" width="303"] At the Hamilton County Business Center (event put on by The Circuit)[/caption] This morning I had the pleasure of attending an event at the HCBC about how to work with the media in the age of...

Social Media and PR: PubCon Styles

Krista Neher

May 07 2013

I had the pleasure of moderating a session on Social Media and PR at #PubCon New Orleans today.  Here is a recap of the highlights from the different panelists: Jay Berkowitz - CEO of the Ten Golden Rules Media are...

Visual Social Media for Publicity and Profit – with Lisa Buyer #PubCon

Krista Neher

Apr 25 2013

Lisa Buyer is one of the people I most look forward to hearing from at PubCon - she doesn't just share concepts - she always has amazing examples that make her points tangible and actionable. Her presentation included a ton...
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