Visual Social Media for Publicity and Profit – with Lisa Buyer #PubCon
Krista Neher
Apr 25 2013
Lisa Buyer is one of the people I most look forward to hearing from at PubCon – she doesn’t just share concepts – she always has amazing examples that make her points tangible and actionable. Her presentation included a ton of great tips and ideas for visual marketing…..
Visuals Matter
79% or Journalists say that images increase the odds of a press release getting picked up
Readers are 4X more likely to engage or comment on a blog post with a good image
Make your images PINWORTHY – the image describes the content
Case study
Sarah Evens used Instagram to test quotes for her book
She posted potential inspirational quotes on Instagram
The ones with the most likes and interactions were used
Every Company can do Images
Pitchengine which targets other businesses builds awareness on their instragram
Dollarshaveclub found that people were already posting images to Instagram… once they saw the organic engagement they began to encourage their fans to share images and they saw a huge increase in
Oxford seminars found that people took pictures to share their excitement upon getting certified
Instagram and images allows brands to get great photos without having to hire a photographer.
Do Contests
#Flowmotion encouraged people to take pictures at an event which engaged users
LSU ran a contest in April – each day had a different theme and participants were encouraged to post photos every day
Encourage people to share by creating a # and showing it
Pinterest works for all Businesses
Create a board for blogs
Create a board for other columns you write
People can follow the content that you like and share
Infographics, charts, videos and more
YOU CAN PIN VIDEOS ON YOUTUBE
Haiku Deck
Create slides on your ipad
Creates col mem-like slideshows on your ipad
Includes high-quality licensed images
Pulls images from GoogleDrive, DropBox, Instagram, etc
Create a deck to promote your book – this can be shared and viewed on Facebook
The deck can be shared and embedded
This is an easy way to share a story
Create visuals on-the-go
Great way to create pinworthy images for blog posts or other social networks
PitchEngine
Includes visuals
Easy to share
Lets you create “quick facts” making it easy to digest key points
KPIs
Measure with Key Performance Indicators
Referring traffic
Shares
Emails/entries
Media Coverage
Something……
Analytics
Google Analytics
Simply Measured
Webstagram
Statigr.am
Nitrogr.am
Visual for Profit Tips
Respond to customers who are already sharing
Channel the sharing with a hash tag #YourBrand
Print hashtags on your products
Add links to your photo captions
Have a page on your website dedicated to featured photos on Instagram
Visual for Publicity
Promote it with a press release of blog post
Add a hashtag to your messaging – even a press release
Cross promote on other networks
Give a glimpse of new products to come
Show the faces behind the company
POWER TIPS
Say NO to BORING B2B stock photos
On Facebook your cover image is more important than ever!!!!!