Social Media Strategy

• Krista Neher
• October 08 2014

Today I had the pleasure of moderating a panel on Social Media PR at Pubcon. Lisa Buyer, a good friend, CEO of The Buyer Group and author of Social PR Secrets shared some amazing tips, tricks and things to think about: One Tweet can make or break you. Personally or for your company. Carefully consider […]

• Krista Neher
• June 17 2014

I‘ve been doing social media for a long time, and I work with both businesses and agencies who implement social media….. I get asked about this all the time “What is the best way to handle my social media? Should I hire an agency or do it myself?” There isn’t one answer to this question, so […]

• Patrick Carroll
• June 17 2014

Diversity of users has never been Pinterest’s strongest asset and discovering ways for non-retail or non-visually fascinating businesses to thrive on Pinterest isn’t easy. Women post over 90% of pins, and the most pinned categories include recipes, DIY, fashion, and home decor. Pinterest marketing couldn’t be a more obvious choice for retailers or a more […]

• Krista Neher
• March 18 2014

While social media has now been around for many years, many businesses still struggle with building a social media strategy that gets real results. The reason is that we often get caught up in the implementation and forget to continue to link back to our strategies. These 8 Steps to Building a Social Media Strategy […]

• Patrick Carroll
• February 27 2014

A LinkedIn Page is a great hub for your businesses digital activity and is everyone’s first thought when using LinkedIn to drive business results. But no matter how strong and optimized your LinkedIn page, it will never have the same business-growing potential as your employees.  Below are 3 very easy steps your employees can take […]

• Carolyn Coates
• February 20 2014

LinkedIn is becoming one of the most important networks for professionals with over 277 million active users. Being your virtual resume and Rolodex, LinkedIn can help you organize contacts, give opportunities to meet others in your industry, and more. Why is LinkedIn so important? Have you ever Google-d yourself? If you’re an active LinkedIn user, […]