Oct 08 2014
Today I had the pleasure of moderating a panel on Social Media PR at Pubcon.
Lisa Buyer, a good friend, CEO of The Buyer Group and author of Social PR Secrets shared some amazing tips, tricks and things to think about:
- One Tweet can make or break you. Personally or for your company. Carefully consider everything that you post.
- PR Communications is Changing – there is a social PR revolution.
- New PR is based on RELATIONSHIPS (just like old PR)
- It is a combination of audience and content
- Create content to 1) Help them 2) That they like 3) That they need
- 84% of people use social media to follow news
- Social news posts with images drive 44% more engagement
- 65% of searches start on a smartphone
- 64% of people use social to share and recommend news
- The best words to share on Twitter “Follow, Free, New Blog Post, Please, Post, How To, You” that people retweet
- Running a contest — Use “Winner, Win, Winning, Events” Don’t Use “Contest, Sweepstake”
- Questions work well on Facebook (there is an infographic on this on Sprout Social)
- Social Chats are the new talk shows
- Speak visually – use Emojis
- Use random acts of Kindness to make people love you 😉
Tip From Melissa Fach:
- Have core values and use them to connect with your customers
- Publicize your values and live up to them!
- Don’t be defensive
- TAGFEE is their guiding principle:Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible.
- If you make a mistake, own up to it quickly
- Be honest and real
- Every decision you make should be guided by your principles
- Building Your Team: Experience is crucial, understand the different social networks, care about people, have similar core values
- Go the extra mile to make people happy — find people who will do right by your brand and protect you
- Your community team members are your brand guardians
- Have a plan and strategy for different issues that may arise
- Reduce support tickets
- What is best for the person – you are talking to humans – help them. They deserve respect (even if you don’t agree)
- Validate peoples feelings – don’t be defensive
- If people are VERY ANGRY take the conversation offline
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