Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! December 2024 has major updates from Meta, Instagram, Google, and LinkedIn.
Facebook and Meta News Update
- Meta has launched the Andromeda ads retrieval engine, an upgrade to Advantage+ automation. This new system focuses on improving personalization and ad relevance for businesses.
- Facebook will no longer allow users to have public followers on personal profiles. This change may influence how individuals and public figures use the platform.
- Meta has introduced Views, a simplified metric to help creators better understand how their content is distributed across the platform.
TikTok News Update
- TikTok has expanded its affiliate marketing program, offering more creators the ability to earn revenue through product links and brand partnerships.
- Canada has ordered TikTok to close its Canadian business operations, though users will still have access to the app for the foreseeable future.
Instagram News Update
- Instagram is testing changes to Story Highlights, moving them to the main profile grid and introducing a dedicated tab for highlights. Select users are currently trialing the feature.
- Instagram has added an indicator for deactivated accounts in the followers list, making it easier for users to manage inactive connections.
- Starting December 13, Instagram will no longer support following hashtags. Users are encouraged to follow individual accounts instead.
- Instagram has simplified its tools for boosting posts, enabling businesses to increase visibility and engagement easily.
LinkedIn News Update
- LinkedIn has merged Audio Events and LinkedIn Live to streamline virtual event hosting for professionals, making the tools easier to use together.
- New insights from LinkedIn show how marketers can improve the performance of their video content with strategies and creative approaches.
Snapchat News Update
- Snapchat has launched its first Sponsored Snap campaign, offering brands a new format to reach audiences directly through Snap content.
Google News Update
- Google has launched a first-party data solution for Analytics users, offering better measurement while aligning with privacy regulations.
Twitter/X News Update
- A recent analysis visualizes the decline in the brand value of X, formerly known as Twitter, highlighting challenges the platform faces in retaining its reputation.
Digital Research and Industry Updates
- A new report by Pew Research reveals the latest trends in social media adoption and user demographics across platforms in the U.S.
- Emerging regulations may restrict AI bots from scraping online data for training, potentially impacting AI development practices.
