We are VERY excited to share with you the launch of our Blogging Training Course. Blogging is an effective way to reach your audience in different stages of the buying cycle with relevant content. This form of owned media becomes even more powerful when the content is amplified online and in social networks. In this online training course, you will learn how to build a blog for your business or personal brand, and how to create a promotion strategy that drives big results.
Why is Blogging Important for Businesses?
Blogging is an effective way to expand your reach to a wider audience, increase awareness and keep your audience engaged. When you consider that 97% of visitors to your site are not ready to “buy now”, and they are there to learn more or interact with your brand in some way, it is obvious how your blog can play a big role in how you engage the majority of visitors to your site. Here are 3 reasons why you should consider blogging in your digital plan.
1. Blogging has big benefits.
Your blog is an opportunity to engage your site visitors and move them down the funnel towards the point of purchase. When your blog content is rich with useful information, you will also attract more traffic. Consider these facts:
- B2B marketers who blog receive 67% more leads than those who do not.
- Companies who blog receive 97% more links to their website.
2. Blogging is owned media.
Unlike when you post something on social media, you own the content of your blog and everything about it. This means you have total control over the layout, the content, everything. You’re not limited by character limits, image restrictions, or even the content of your post. This gives you the freedom to create content in a way that just doesn’t exist anywhere else.
3. Blogs are great for SEO.
Blogs are an SEO’s dream. Your blog gives you a platform to create an endless amount of content for every … single … keyword that someone might possibly search for. Of course, you’ll want to apply a solid strategy and create quality content that people actually are looking for. When you consider the keyword possibilities for what could result in quality traffic to your site, then you will see the vast amount of potential content that your blog can hold, and when optimized, can rank well in search engines and drive super quality traffic to your site!
What is Included in our Blogging Course?
Our Blogging Training Course gives you everything you need to build, optimize, and maintain a blog for your business or personal brand.
You get more than eight hours of beginner, strategic, and advanced training, plus downloadable PDF resources to support your implementation.
The following is a list of included videos and their length.
100 – Blogging Essentials
01 – What is Blogging?
02 – Why is Blogging Important
03 – Why Businesses Have Blogs
04 – Why People Have Blogs
05 – The Benefits of Blogging
06 – Blogs Are Social Media
07 – The Difference Between a Blog and a Website
08 – Blog Glossary
09 – Blogging Strategy Overview
10 – Blogging Trends
11 – What Makes a Good Blog?
Total Section Topics = 11 Total Section Time = 1:09:27
200 – Blogging Strategy
12 – Before You Start Blogging
13 – Steps to Blogging
14 – Determine Your Strategy
15 – Blogging Content Strategy – Choosing Theme Topics
16 – Understand Trending Content with BuzzSumo
17 – Setting Up a Blog
18 – Content Planning
19 – How to Build a Content Calendar
20 – Blogging Best Practices
21 – Promoting Your Content
22 – Setting Up Tracking – Why It’s Important
23 – How Tracking is Setup
24 – What Metrics to Track on Your Blog
Total Section Topics = 13 Total Section Time = 1:14:54
300 – Blogging Management
25 – Create a Catchy Tagline
26 – How to Add a Blog to Your Website
27 – How to Configure Your Blog Address
28 – Blog Design Tips for Adding to Your Website
29 – Creating SEO Friendly URLs
30 – Blog Templates
31 – Setting Up the Blog Sidebar
32 – Making Your Blog Shareable
33 – Blog Post Frequency
34 – Anatomy of a Blog Post
35 – Blog Headlines
36 – Blog Post Length
37 – Power Tip for Long Posts
38 – Blog Calls to Action
39 – Create Blog Posts Using Long Tail Keywords
40 – Creating Beautiful Images with Canva
41 – Using Open Graph Tags
42 – Blog Images Best Practices
43 – Technical Audit: Images
44 – Using Stock Images
45 – Images That Share Well in Social
46 – Promoting Blog Posts
47 – Build a Promotion Plan
48 – Promoting Your Blog Using SEO
49 – Promoting Your Blog Using Social Media
50 – Promoting Your Blog Using Digital Ads
51 – Promoting Your Blog Using Email Marketing
52 – How to Set Up Tracking
53 – What Metrics Are Important
54 – How to Evaluate Success
Total Section Topics = 30 Total Section Time = 3:41:02
400 – Advanced Blogging
55 – WordPress Blog Settings
56 – Recommended WordPress Plugins
57 – WordPress Plugin Akismet – Combat Comment Spam
58 – WordPress Plugin Yoast SEO – Optimize Your Blog
59 – WordPress Plugin TinyMCE Advanced – Customize Editing Toolbar
60 – WordPress Plugin Jetpack – Add an Email Subscribe Feature to your Blog
61 – Move Posts Into Directory Setup Redirects
62 – Why Every Blog Post Needs an Image
63 – Types of Blog Posts That Write Themselves
64 – Repurposing Blog Posts
65 – Re-promoting Blog Posts
66 – How to Drive More Traffic to Your Blog
67 – How to Get Links to Your Blog
68 – How to Get More Blog Subscribers
69 – Writing for Comments
70 – Guest Blogging
Total SectionTopics = 16 Total Section Time = 1:54:39
TOTAL COURSE TOPICS = 70 TOTAL COURSE TIME = 8:00:02
To learn more about or register for the new Blogging Training Course, click here.