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Sep 24 2012
Facebook can be a powerful marketing tool but many businesses are being ignored by their fans. The reality is that it used to be easy for businesses to market on Facebook – there weren’t that many businesses on it. These days over 88% of all businesses are active on Facebook.
A new survey by Vocus and Duct Tape Marketing shows the sites that small businesses are now using. As you can see 73% of small businesses are now using Facebook.
The challenge is that with all of this clutter, how do you stand out? We know that only 17% of fans actually see posts by the brands that they follow, so how do you get seen by fans.
An average person on Facebook now has 130 friends and another 80 pages/groups and events that they are connected to. This means that businesses need to stand out among 210 other things that are fighting for our attention.
Here are some strategies to help you stand-out on Facebook
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