Digital Marketing News, General

February 2022 Digital Marketing News: Meta Ad Policies, LinkedIn Transparency Report, Social Out-Spends TV

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February 2022 Digital Marketing News Updates

Jamie Cheshier

Feb 04 2022

Facebook News Updates

  • Facebook removes profile videos – You should see a notification if you have one. These will be removed by Feb 7 so be sure to update back to an image before then.
  • Facebook / Meta Updates Advertising Policies – All of their main policies have been updated, but the one to watch is the advertising policy. This is also a great resource if you run ads across industries as you can see the specific restrictions to be aware of.

Instagram News Updates

LinkedIn News Updates

Industry News Updates

  • Social Spend Overtakes TV This Year – This chart shows the growth rates of different types of digital ads. Social media is the highest growth and importantly will overtake TV. This could increase competition and drive up prices.
  • Instagram Stories Benchmark Report – Shows how brands are using Stories. More brands are using them. Reach is dropping. Posts provide better reach vs. Stories.
  • Brands are thinking about Social Communities in 2022 – 64% of brands are thinking about social communities as a space for investment. As groups get more traction in the newsfeed vs. pages this shouldn’t come as a surprise. Consider how you can facilitate communities as a part of your strategy.
  • Marketers’ Digital Skills are Falling – YIKES!!! This data shows an unsustainable and widening skill gap. Organizations need a clear plan to address internal skills and marketers should take charge of their growth potential.

Facebook News Updates

  • Facebook removes profile videos – You should see a notification if you have one. These will be removed by Feb 7 so be sure to update back to an image before then.
  • Facebook / Meta Updates Advertising Policies – All of their main policies have been updated, but the one to watch is the advertising policy. This is also a great resource if you run ads across industries as you can see the specific restrictions to be aware of.

Instagram News Updates

LinkedIn News Updates

Industry News Updates

  • Social Spend Overtakes TV This Year – This chart shows the growth rates of different types of digital ads. Social media is the highest growth and importantly will overtake TV. This could increase competition and drive up prices.
  • Instagram Stories Benchmark Report – Shows how brands are using Stories. More brands are using them. Reach is dropping. Posts provide better reach vs. Stories.
  • Brands are thinking about Social Communities in 2022 – 64% of brands are thinking about social communities as a space for investment. As groups get more traction in the newsfeed vs. pages this shouldn’t come as a surprise. Consider how you can facilitate communities as a part of your strategy.
  • Marketers’ Digital Skills are Falling – YIKES!!! This data shows an unsustainable and widening skill gap. Organizations need a clear plan to address internal skills and marketers should take charge of their growth potential.

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to!

Facebook News Updates

  • Facebook removes profile videos – You should see a notification if you have one. These will be removed by Feb 7 so be sure to update back to an image before then.
  • Facebook / Meta Updates Advertising Policies – All of their main policies have been updated, but the one to watch is the advertising policy. This is also a great resource if you run ads across industries as you can see the specific restrictions to be aware of.

Instagram News Updates

LinkedIn News Updates

Industry News Updates

  • Social Spend Overtakes TV This Year – This chart shows the growth rates of different types of digital ads. Social media is the highest growth and importantly will overtake TV. This could increase competition and drive up prices.
  • Instagram Stories Benchmark Report – Shows how brands are using Stories. More brands are using them. Reach is dropping. Posts provide better reach vs. Stories.
  • Brands are thinking about Social Communities in 2022 – 64% of brands are thinking about social communities as a space for investment. As groups get more traction in the newsfeed vs. pages this shouldn’t come as a surprise. Consider how you can facilitate communities as a part of your strategy.
  • Marketers’ Digital Skills are Falling – YIKES!!! This data shows an unsustainable and widening skill gap. Organizations need a clear plan to address internal skills and marketers should take charge of their growth potential.

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