To excel at any profession, you need proper training, and digital marketing is no exception. A digital marketing certification can earn you credibility and improve your results for your business or your clients through advancing your skill set.
But, with so many marketing training options both online and in person, and ranging from free to thousands of dollars, how do you make the right choice? Here are a few questions to ask, when evaluating a training company.
Is the certification industry-recognized?
A certification shows that you are focused on keeping your skills up to date. Certifications that are respected by potential clients and partners carry even more weight. Consider the benefits of an industry-recognized certification: could it help you land a new job or higher paying clients?
Is the training On-Demand or at a set date and time?
Do you prefer to work at your own pace or do you need to be held to a schedule? A live, in-person training might be the best option if you need to completely separate from your work to focus. If a training does’t fit into your schedule, on-demand trainings are a great option for those who prefer to work at their own pace.
Does the course offer any live sessions?
To be successful with digital marketing, you need to stay current. Live sessions fill the gaps that recorded trainings create. Live sessions can come in the form of monthly open Q&A calls, live expert interviews discussing relevant hot topics or current events, monthly news updates, and more. If a training program offers live sessions, look into the topics they cover to determine if they add value to your training by helping you stay current or build on what you’re learning.
Does the trainer also offer live assistance?
Asking questions improves learning. Chances are, you will encounter some topics that you have additional questions on, or need clarification. Or, something will change and you will want to know how to adapt your strategy. Could you learn more if you were able to ask your trainer questions and receive feedback? If you’re the person who always sits in the front row and raises their hand to ask the teacher a question, live assistance might be a good option for you.
Is there an opportunity for continued mastery?
What happens once you’ve earned your certification? Are additional training opportunities or courses available to build on your certification? And if so, how long do you have access to the additional courses.
Is expert feedback provided?
Is the course designed with an opportunity to submit work for review by an expert? Some courses have homework or a final project that you are required to submit for review in order to obtain your certification.
What is this investment worth?
Any training you take is going to require an investment. Weigh the costs and benefits to determine what is right for you. Then, compare top training programs to find the certification course that has the features you need at a price that’s right for you.
We hope you find this chart helpful in finding the right digital marketing certification course. If Boot Camp Digital seems like the right fit for you, that’s great!
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