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Nov 20 2012
Whether you’re ready or not, 2013 is going to be here before we know it. While most people are stressing out about getting ready for the holidays, it’s also important to start thinking about getting your social media marketing strategy in shape for 2013. If you look at some of the statistics for social media usage in 2012, it’s clear that social media is only getting bigger…
Each day in 2012:
It was a huge year for social media:
These statistics are changing every day, and will only continue to grow. The most important thing to remember is that you have to plan. As Erik Qualman puts it, “The ROI of social media is that your business will still exist in 5 years.” The question is not whether or not you should be on social media, because the answer should be YES. The real question is how to make the most out of social media and how to get the most engagement and interaction from your fans on networks like Facebook, Twitter, and Pinterest.
For now, think about what your fans and consumers want to see on your social networks. Here are some statistics for your to consider when starting to build your social media strategy:
Be sure to keep these statistics in mind when you are laying out your strategy and how you are going to handle each network in 2013. If you need more in-depth training, you can check out our Social Media for 2013 Training class!
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