Social Media Strategy

Is Gratitude In Your Social Media Strategy? #Thanksgiving

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Krista Neher

Nov 26 2014

As I’m thinking about Thanksgiving approaching (or “American Thanksgiving” as I call it because I’m Canadian), I was thinking about the themes of gratitude and thankfulness and how they apply to a social media strategy.

Being thankful or grateful shouldn’t just happen once a year. It should happen frequently, especially on social media. This is a powerful strategy for both personal and professional social media users. Here are some tips to express your gratitude on social media.

  • Say Thank You to Positive Comments – We get so caught up on negative comments that we often forget to show gratitude for the positive ones. Always say thanks to people who do something nice for you.
  • Compliment Someone – Compliments can make someones day. Even businesses appreciate a great review on a review site or a kind word online. Compliment someone or a business. Do it in a specific and meaningful way.
  • Use Your Platform to Shine the Light on Someone Else – Most of the time we think about using our social networks for ourselves, but our platforms can be used to make someone else a star. Shine the light on someone or something that could benefit from a little bit of attention.
  • Thank Your Fans or Followers – Take some time to thank your fans & followers. Give them something really valuable. Remember that them paying attention to you is a gift. Respect it.
  • Share What You Are Thankful For – Social media can change the way that people think, act and feel. Share the things that you are grateful for and give credit to those who have helped.

    Is gratitude a part of your social media plan? #Thanksgiving

    There is so much negativity online these days – use your platforms to share some positivity & gratitude.

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