Social Media Strategy

How Much Time Does Social Media Take?

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Krista Neher

Jun 24 2015

how much time does social media take

People often ask me how much time social media takes. Last week I did a media interview and a webinar, and the question came up both times….

It is a good question – especially because businesses need to optimize resources, and small businesses must determine how much time they can afford to spend on something like social media.

The answer is – it depends on the size/scale of your business and organization, but here are some general guidelines. There are 3 stages you should go through to get started in social media, and each stage will take a different amount of time.

1) Education and Learning

Before you launch that Facebook Page or Twitter account, spend some time educating yourself and learning about social media.

  • Take some webinars or sign up for a formal training program to get a solid understanding of how the tool works and best practices.
  • Check out what your competitors are doing – what works and doesn’t work.
  • Learn best practices, tips and tricks to optimize your implementation.

Time Investment: 1 – 2 hours a week for 1 – 3 months.

2) Building

Next, build your social media channels. When you get started you’ll need to build your strategy, create your account and build an audience (plus you’ll need to be posting regularly).

Building naturally takes more time than maintenance because you are getting started. In addition to creating and launching you’ll need to build your audience, plus test and optimize your content to see what your audience likes.

  • Create strategy
  • Create account
  • Build audience
  • Post content
  • Test & optimize content

Time Investment: This depends on the size of your organization and business. It can take anywhere from 1 – 6 months.

3) Maintain


Finally you are in maintenance mode and you can expect to spend less time on your social network execution! Congratulations. The key here is content & community.

  • Post great content regularly
  • Community management – respond to comments & questions
  • Optimize and analyze performance

Time Investment: This depends on the size of your business and following – large companies need multiple full-time community managers just to keep up with content. Generally for a small or medium business you can expect to spend 1 – 3 hours a week (depending on media creation, etc).

One Reply to “How Much Time Does Social Media Take?”

  1. Great post and what I find is that social media is a full time job. The larger you network grows the more time it requires if engagement is your goal. Creating great content, finding and curating great content, responding to questions and comments, being social by supporting and engaging with other peoples content in Facebook groups, Google+ communities, and LinkedIn groups for me is extremely time consuming, but all part of social selling.

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