Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! June 2025 has major updates from Meta, LinkedIn, TikTok, X, and Google.

Meta News Updates

  • Meta Aims to Use AI to Fully Automate Ad Creation—WSJ— Meta is developing tools to automate the ad creation process using generative AI fully. The company’s vision includes streamlining audience targeting, creative generation, and performance optimization with minimal manual input. This move marks a significant step toward scaling personalized advertising while reducing production time and cost.
  • Meta Shares Usage Insights in FTC Trial | Social Media Today – During its legal battle with the FTC, Meta disclosed usage data showing strong engagement across its platforms. Daily time spent on Instagram, Facebook, and Threads remains high, supporting Meta’s continued relevance and growth claims. This insight reinforces the value of maintaining a presence across Meta’s ecosystem for advertisers.
  • Opportunity Score in Meta Ads Manager – Meta is testing a new “opportunity score” in Ads Manager that automatically identifies underperforming areas of ad campaigns. This AI-powered feature uses performance data to suggest optimizations and improve outcomes. For marketers, this reflects a broader move toward automation, freeing up time while boosting campaign efficiency.
  • Meta Introduced New Capabilities in Its Edits app – Meta introduced new capabilities in its Edits app, including bulk volume adjustments, 35 new transitions, and improved video cut precision. These updates streamline the mobile video editing process for creators producing content at scale. Marketers leveraging Reels or Stories can benefit from faster turnaround and higher production quality using these native tools.
  • The Edits App Continues to Evolve – The Edits app continues to evolve, with Meta adding new animations, captions, transitions, and effects designed for social-first video creation. These enhancements underscore Meta’s investment in mobile-friendly tools for creators. For marketers, this means more accessible, high-quality content creation options—perfect for agile campaign development.

LinkedIn News Updates

  • LinkedIn’s Conversions API: A Playbook for Marketers – LinkedIn released a detailed guide on integrating its Conversions API to improve ad tracking and attribution. The playbook outlines how marketers can set up server-side tracking for more reliable data. This helps advertisers close the gap between ad impressions and actual business outcomes.
  • New Member Insights Coming to LinkedIn – LinkedIn is rolling out enhanced member insights to help users better understand how their profiles and content are performing. These analytics will offer deeper visibility into who is engaging with your content and how to optimize future posts. For marketers and professionals, this offers a clearer picture of audience behavior and personal brand impact.
  • Adding Website Link to LinkedIn Profile – LinkedIn Premium Business members can now add website links directly to their profiles. This small update opens up more conversion opportunities for creators and professionals. It also helps drive traffic directly from the LinkedIn profile experience.
  • LinkedIn Accelerate Campaigns FAQ – LinkedIn answered the top 10 questions about its Accelerate Campaigns program, which offers AI-driven campaign assistance. From budgeting to audience targeting, this feature simplifies campaign creation. It’s ideal for busy marketers looking to scale ads quickly.
  • The Rise of B2B Influence – LinkedIn highlighted the growing importance of B2B influencer marketing and how brands can partner with creators. The platform is pushing new tools to support B2B creator campaigns and branded content. Marketers in the B2B space should explore this momentum as a new growth lever.

TikTok News Updates

  • TikTok World LIVE | TikTok for Business – TikTok’s annual event highlighted its newest advertising innovations, creator tools, and AI integrations. The platform is expanding features to help brands better understand, engage, and activate their communities. Marketers should monitor these tools for more streamlined and scalable campaign execution.
  • TikTok Market Scope: Audience Insights—TikTok introduced Market Scope, a tool designed to provide actionable insights into audience behavior and brand consideration. This dashboard helps marketers understand how users interact with content across verticals, which is beneficial for campaign targeting and competitive benchmarking.
  • TikTok One Insights Spotlight – TikTok released a trends tool within its Creator Center to spotlight emerging content formats and cultural trends. This feature aims to keep brands ahead of shifts in user interests, helping them align content with what’s resonating. It can be a powerful asset in content planning and trend-jacking strategies.
  • Top Ads: High-Performing Examples – A new section of TikTok’s Creative Center highlights top-performing auction ads. Advertisers can explore winning formats and creative strategies by industry and region. This benchmarking tool is ideal for refining ad formats and improving performance.
  • TikTok One Content Suite – TikTok launched a centralized UGC and creator content hub to help brands discover and license creator-made content. It streamlines the process of sourcing authentic content at scale. Marketers can now more easily activate creator partnerships and optimize their UGC strategies.
  • TikTok and SoundCloud Partnership – TikTok announced a partnership with SoundCloud, allowing users to add songs directly to their favorite music apps. This feature deepens engagement with music content and could influence viral track trends. Brands in the music, lifestyle, or entertainment spaces should explore creative tie-ins.
  • Introducing AI Alive – TikTok unveiled AI Alive, a feature that animates still photos into lively TikTok Stories. This AI-powered storytelling tool adds personality and motion to static content. Brands can use it to bring user-submitted content or behind-the-scenes visuals to life.
  • TikTok Pledges $1M in Ad Credits for US Small Businesses – To support small business growth, TikTok is distributing $1M in ad credits as part of its Small Biz Fest initiative. The effort includes training and creative resources. It’s an excellent opportunity for small brands to scale reach without significant ad spend.

X (formerly Twitter) News Updates

Google + AI Search Updates

  • Image SEO Best Practices—Google published updated guidelines for optimizing images in search results. These include best practices for metadata, alt text, and structured data. Implementing these tactics can help improve visibility in both traditional and AI-driven searches.
  • GSC’s Huge Search Gap – New research shows Google Search Console may underreport impressions for AI-powered results. This “gap” means marketers could miss key data on user interactions with AI-driven SERPs. Consider using supplemental tools to capture the whole picture.
  • Google Claims AI Overviews Monetize At Same Rate As Traditional Search – Google asserts that AI-generated answers (AI Overviews) drive similar monetization as traditional search ads. While advertisers may have concerns about placement and control, the company reports strong ad performance. Marketers should monitor results closely as AI-driven experiences expand.
  • Google Expands AI Features in Search – Google is rolling out more AI features in search, including multi-step reasoning and video-based answers. These tools change how content is surfaced, making aligning with search intent more critical than ever. Content teams should rethink optimization tactics with AI-driven SERPs in mind.
  • Top Ways to Succeed in AI Search—Google published best practices for ensuring visibility in its AI-powered search experience. Recommendations include content clarity, structured data use, and helpfulness scoring. Brands aiming for a strong organic presence must adopt these strategies to remain competitive.
  • Global AI Tracker – Similarweb’s latest AI Tracker shows global usage and growth in engagement with AI platforms. This data highlights where adoption is strongest by region and industry. The insights can help marketers align AI strategies with real-world trends.
  • Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns – Google announced faster AI ad creation tools, but noted that some advertisers are wary of losing control. These tools simplify setup but may limit transparency into performance drivers. Marketers should balance efficiency gains with oversight when adopting these systems.