July 2025 Digital Marketing News

Meta rolls out new AI, video editing enhancements, and creative gets a major AI upgrade and more in our digital marketing news updates for July 2025.

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! July 2025 has major updates from Meta, LinkedIn, Facebook, AI, and Google Search.

Meta News Updates

• Cannes Lions 2025: Meta Introduces The Next Era of Generative AI for Advertisers and Agencies – Personalization at Scale – At Cannes Lions, Meta unveiled its vision for personalized, scalable creative through AI. AI is now not just a production tool—it’s a strategic differentiator. Marketers must start mapping creative workflows that incorporate AI to stay competitive.
• Elevate Your Campaign Performance With Opportunity Score – Meta’s new Opportunity Score helps advertisers evaluate creative quality and campaign setup. These types of tools support a “test-and-optimize” culture that leads to better decision-making. Expect them to influence budget allocation and performance forecasting.
• Optimize Meta Ads for More Specific Conversion Values – Meta’s update lets advertisers optimize for custom business outcomes like subscriptions or purchases. This reflects a shift from vanity metrics to real business results. Brands should align ad goals with ROI-driving actions.
• You Can Now Edit Videos With Meta AI – Meta AI can now script, generate, and voiceover videos, simplifying the content creation process. This capability makes high-quality video creation accessible for small teams and solo marketers. A powerful way to scale content without heavy resources.

Facebook News Updates

• Introducing Passkeys on Facebook for an Easier Sign-In – Facebook now supports passkeys, enabling seamless sign-in via facial or fingerprint recognition. Frictionless access is becoming critical in reducing drop-off points for both users and brands. Marketers should explore how improved UX can impact engagement rates.
• All Facebook Videos will be Reels – Facebook has streamlined video into the Reels format, enhancing editing tools and templates. Short-form video continues to dominate social platforms. Brands should double down on building a sustainable Reels strategy.
• Meta Advises Page Managers To Include Links in Post Comments – Facebook now recommends putting outbound links in comments instead of captions to boost reach. Platforms are prioritizing native engagement over link-outs. Marketers need to adjust their tactics to preserve organic performance.

Instagram News Updates

• Instagram Adds New Teleprompter Tool To Edits – A new teleprompter tool in Edits helps creators script and shoot smoother videos. This supports stronger on-camera delivery and brand consistency. Especially useful for marketers coaching executives or partners to appear more polished.
• Instagram Says Trial Reels Have Helped Creators Significantly Increase Reach – Instagram’s Trial Reels have led to measurable reach gains, as the platform tests new amplification models. Marketers should experiment early with beta features to benefit from algorithmic boosts. Test-and-learn approaches will drive faster growth.

LinkedIn News Updates

• LinkedIn Adds Video Covers for Articles and Newsletters – Video headers can now be added to LinkedIn newsletters and articles. Even subtle movement boosts scroll-stopping power. Use these to capture attention early.
  Turn Adobe Express Designs into LinkedIn Video Ads and Launch Campaigns Faster – Adobe Express now integrates with LinkedIn Ads for streamlined video creative. Tools like this reduce friction and support faster time-to-launch. Agile teams can move from concept to campaign more efficiently.
  B2B Marketing Insights: Be Category Famous and Accelerate Social Trust – Report – LinkedIn’s report shows the power of becoming “category famous.” Strong brand recognition drives faster trust and higher ROI. Owning your space builds long-term equity.
  13 Tips for Compelling B2B Video Content on LinkedIn – LinkedIn shared top tips for B2B video, including early hooks and human faces. Practical insights for improving storytelling and viewer retention. Use this as a creative checklist.

YouTube News Updates

• YouTube reveals insights about creativity’s future – YouTube’s CEO reflected on two decades of video trends, stressing AI and authenticity. Future-ready brands are blending storytelling with strategic tech. Also shorts are exploding and continue to be a big opportunity. This is where content is heading.
• YouTube Begins Showing Posts In The Shorts Feed – YouTube is testing non-video posts in Shorts feeds. A sign of platforms evolving beyond their original formats. Marketers can now experiment with more flexible creative.

TikTok News Updates

• Creativity at Scale: Meet our latest Symphony Generative AI Tools – TikTok’s new Symphony tools generate scripts, visuals, and captions using AI. These tools remove barriers for small teams and enable large-scale personalization. Marketers should consider how automation can speed up campaign iteration.
• TikTok Shop is where shoppers come to discover – New data shows TikTok Shop drives strong product discovery. It blends commerce and content in a uniquely native format. Retail marketers should explore how storytelling drives conversions.
• Further Extending the TikTok Enforcement Delay – The White House – The U.S. has extended TikTok’s enforcement deadline again. This offers temporary stability for marketers active on the platform. It’s still smart to have a contingency plan.

X (formerly Twitter) News Updates

• 𝕏 is moving to charging for ads based on vertical size – Elon Musk announced ad pricing changes based on vertical screen space. This encourages cleaner, user-friendly formats. Creative teams may need to adapt layouts for cost-efficiency.
• Hashtags Will Be Banned from Ads on X – X is banning hashtags in ads to improve visual aesthetics. Brands will need to rethink how they prompt engagement. Expect changes to copy and CTA structure.
• NFL Top 100 Premieres June 30 as X Originals Series Produced by NFL Films – X continues investing in original programming like NFL Top 100. Platforms are becoming content destinations in their own right. This could shift how and where marketers invest in media.

Google + AI Search Updates

• Search Console now Includes Insights – Google upgraded Search Console Insights with better content performance data. This helps content teams refine strategies with confidence. Better visibility leads to better decisions.
• Google Adds AI Mode Traffic To Search Console Reports – AI traffic data is now segmented in Google Search Console. It offers a clearer view of how generative search is driving visits. Marketers should use this to revise content targeting.
• AI Mode Research: Sources, Volatility, & Differences between AIO and Organic Search – A new study compared AIO (AI Overviews) with organic search, revealing big differences in volatility and sources. Brands should start adapting their SEO playbooks to fit AI-driven environments.

Industry News and Reports – July 2025

• Top App Downloads Show Social Media Growth and Threads Topping the Charts – TikTok, Instagram, and CapCut led May’s global app download rebound. Mobile-first and video-first remain dominant user preferences. Threads is also topping the charts, showing continuous growth.
• 2025 State of Social Research | Deloitte Digital – Deloitte’s new report shows trust, influencers, and community matter more than ever. Relationships and authenticity increasingly drive impact. Useful for evolving brand and content strategies.