Krista Neher
Mar 06 2025
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! March 2025 has major updates from Meta, Instagram, Google, and LinkedIn.
Meta News Updates
- Meta Updates Facebook Live Video Storage Policy – Meta is changing how long Facebook Live videos are stored, shifting to a more temporary storage model. This could impact creators and brands that rely on Live content for long-term engagement, making it essential to download and repurpose key broadcasts before they expire.
- Meta Expands Transparency Center with Widely Viewed Content Report – Meta’s latest report highlights the most widely viewed content on its platforms, shedding light on trends in engagement and virality. This update gives marketers more profound insights into what resonates with audiences, allowing for more strategic content planning.
- Meta Introduces Advantage+ Opportunity Score for Advertisers – Meta’s new scoring system helps advertisers optimize their Advantage+ campaigns by identifying areas for improvement. This move reinforces Meta’s push toward AI-driven ad performance, giving marketers a clearer picture of how to refine their strategies for better results.
Instagram & Threads News Updates
- Instagram Introduces New Tools to Help Creators Grow – Instagram is rolling out updates aimed at helping creators boost their reach, including new engagement insights and improved discoverability features. This signals that Instagram prioritizes creator growth, making it a key platform for influencers and brands looking to expand their digital presence.
- Instagram Algorithm Update Adjusts Watch Time Metrics – Instagram’s algorithm now prioritizes the percentage of a video watched and the total number of seconds viewed. This means longer videos could see a ranking advantage, urging creators to focus on engaging content that holds viewers’ attention.
- Instagram Enhances DM Features for Better Engagement – New updates to Instagram’s direct messages aim to make conversations more interactive, with improved group chat functionality and message management tools. Brands using DMs for customer engagement and influencer collaborations can leverage these updates for deeper connections.
- Instagram Adds WhatsApp Story Sticker – Instagram introduced a “WhatsApp” sticker for Stories, allowing users to drive cross-platform engagement. This is a valuable tool for brands using both platforms, creating an easier way to connect audiences between Instagram and WhatsApp.
- Threads Outperforms X in Engagement – New research suggests Threads generates more engagement than X, a notable shift in platform performance. If engagement trends continue, brands may want to reevaluate where they invest in social media efforts.
LinkedIn News Updates
- LinkedIn Adds Comment Analytics – Users can now view analytics for their LinkedIn comments, offering insight into how engagement unfolds in conversations. This update benefits marketers looking to optimize their thought leadership and interactions on the platform.
- LinkedIn Introduces Email Engagement Tracking – LinkedIn has added a feature to track email-related activity within campaigns. This provides deeper performance insights for B2B marketers leveraging LinkedIn’s ad ecosystem.
- Authenticity in the Age of Algorithms – A new LinkedIn report emphasizes the importance of authenticity in digital marketing, reinforcing the idea that personal, genuine content is key to engagement.
- LinkedIn Launches New B2B Marketing Tools – LinkedIn is rolling out new campaign performance tracking tools to help B2B marketers better measure success. This aligns with the platform’s continued investment in making LinkedIn Ads a go-to for lead generation.
TikTok News Updates
X News Update
- X Highlights Gen Z’s Influence on the Platform – X is promoting new research showcasing Gen Z’s impact on conversations and trends. Brands targeting younger audiences should focus on engaging, interactive content that aligns with Gen Z’s digital behavior.
- xAI Shares Latest Updates – xAI, Elon Musk’s AI company, continues rolling out advancements in AI development. This reinforces the growing influence of AI across social platforms, which digital marketers should consider when optimizing content and ad strategies.
Pinterest News Updates
- Pinterest Struggles with AI-Generated Content Issues – AI-generated content is flooding Pinterest, raising concerns about quality and user experience. Marketers should monitor how this impacts organic reach and engagement while ensuring their own content remains high-quality and authentic.
Google News Update
Digital Research and Industry News Update
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