Krista Neher

May 18 2020

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar. 

Facebook News Updates

• Facebook Q1 Results – Ad revenue is DOWN which means more opportunities for lower prices for advertisers.
• Facebook Pulls Back on Campaign Budget Optimization – Based on challenges with the roll out (that was supposed to happen in September) this will no longer be mandatory.
• Facebook Launches New Video Tools – You can now create group video chats in Rooms and optimize your live experience with virtual backgrounds and improved lighting.
• Facebook Launches Care Emoji – A new way to express yourself.
• Animate Stills in Stories – Facebook has included animate options for stories so users can add motion to images.
• Facebook Test 3-Day Long Stories – While still in test mode this could make stories a better option for brands with more longevity in the format.
• Facebook Launches Experiments – This is a single home for A/B Tests and the former “test and learn” section including brand lift and conversion lift tests.
• Facebook Launches Live Producer – This provides more functionality through the API for Live broadcasts to get even better.
• Facebook Launches Paid Livestreams – So businesses can charge for their live streams directly in the platform.
• Facebook Launches Games Tournaments – You can now create game events online with winner, etc.
• Facebook Launches Quiet Mode – Where you can mute the app.

Instagram News Updates

• Instagram Live can Be Viewed On Desktop – Making the lives more viewable on more platforms.
• Instagram Allows DM on Desktop – Making it easier to manage Instagram!
• Businesses can Share Stickers to Order, Donate or Buy a Gift Card – This adds nice calls to action to help small businesses.
• Instagram Redesigns IGTV – The platform still struggles to make this platform sticky, so the new design is attempting to push it in that direction.

LinkedIn News Updates

• New Company Ad Targeting – LinkedIn added targeting for ads by Company “lists” and growth. This can make your ads even more effective.
• LinkedIn Analyzes COVID posts – They share the topics and categories that get the most engagements for employers. These could be worth adding to your LinkedIn strategy.
• LinkedIn Working on Polls and Hashtags Display – Polls would allow users to easily ask poll questions and hashtags display shows a Pinterest-style display of posts containing the hashtags. Both of these could be engagement boosters for LinkedIn,

YouTube News Updates

• Upload in bulk – You can now bulk upload many videos at once.
• YouTube Launches Video Builder – This is an easy way to create a compelling video – even if you only have images and could eliminate the need for a third party tool.
• YouTube is Working on TikTok Competitor – “Shorts” is in testing and is aimed to replicate TikTok.

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