Industry News

May 2021 Digital News Updates – Facebook and Instagram Stories Scheduling FINALLY!

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May 2021 digital marketing news

Krista Neher

May 06 2021

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to!


Facebook News Updates

LinkedIn News Updates

Twitter Updates

  • Twitter Shows Strong Growth in Q1 – Daily active users on the platform is up 28% and revenue is also up significantly. Twitter is actually growing quickly.
  • Twitter Launches Live Test of Professional Profiles – This is a test that they will roll out (no defined plan) where accounts will see the option to switch to a professional account. This presumably will give them more access, however, there aren’t many details yet.

TikTok News Updates

  • TikTok Launches Tools to Help Small Businesses – If you’ve been thinking about TikTok but haven’t taken the plunge, now could be the time. TikTok is actively promoting small businesses this month with a special hashtag to grow visibility.
  • TikTok Launches Lead Gen Ads – This allows businesses to collect user info directly in the ad unit and drive conversions of their customers.

Search News Updates

  • Google Postponse Core Web Vitals Update to June – This major change will impact your search results, so make sure your site is optimized. The launch has been delayed until June, giving you more time to get your site up to speed.
  • Google Adds Video Ad Testing – Since creative is the key factor in brand advertising success, Google has made it easier for brands to test ad video content with a new video A/B testing tool.

Industry News Updates

  • Zoom Launches Immersive View – This is a COOL NEW update where you can take a group photo or set up your view to see people in different settings – in an auditorium, at a table, etc.
  • High-Quality Content is a Sign of Trust – A new study shows that consumers view high-quality content as a sign that a brand is trustworthy. A nice reminder to make sure your brand is always presented professionally.
  • Nearly Half of Marketing Execs Expect Social Budgets to Double – According to a survey, in the next three years over half of marketing executives are expecting brand social budgets to double. Think social media is becoming less important? Think again!

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