May 2025 Digital Updates – Threads Maintains Growth, LinkedIn Shares Economic Insights and more.

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! May 2025 has major updates from Meta, Instagram, Google, and LinkedIn.

Meta News Updates

• Insights from Meta’s Q1 Earnings: Five Tips to Boost Performance for Businesses – Meta’s Q1 report highlights strong ad performance and shares key recommendations to help businesses succeed. Tips include embracing Advantage+ tools, focusing on creativity, and refining campaign structure. Marketers should take note of these data-backed insights to maximize ROI.
• How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation – Meta Verified is proving valuable for brands and creators looking to build trust and credibility. With benefits like impersonation protection and increased visibility, Verified accounts engage audiences more effectively. Businesses may want to evaluate this as part of their social strategy.
• Meta Advantage+ explained in two minutes – This quick explainer walks through Meta’s Advantage+ suite, which uses AI to automate and optimize ad delivery. From campaign setup to performance improvement, Advantage+ helps streamline the ad process. It’s a helpful primer for advertisers new to Meta’s AI-powered tools.
• Introducing Edits: Make Great Videos on Your Phone – Meta is launching Edits, a mobile video editing app for creators. It features intuitive tools for trimming, enhancing, and producing short-form content. With mobile content creation on the rise, this app could streamline video

Instagram & Threads News Updates

• Instagram Launches ‘Blend’ Reels Sharing Feature – Instagram’s new Blend feature allows users to create shared Reels playlists with friends. The collaborative element is designed to deepen user engagement and inspire co-creation. Brands could leverage this for UGC campaigns.
• Threads is prompting users to share posts to Instagram Stories – Threads encourages content sharing by prompting users to repost to Instagram Stories. This move aims to increase discoverability and cross-platform engagement. Marketers should experiment with this to amplify content reach.
• Threads Maintains Growth Momentum as X and Bluesky See Slower Take Up – Threads continues to see strong user growth, while X and Bluesky lag. This suggests Threads is creating a meaningful space in the social media landscape. Brands should monitor engagement trends across platforms to prioritize investment.

LinkedIn News Updates

• Helping brands reach their audiences in new ways with video from top creators and publishers – LinkedIn is spotlighting video collaborations between top creators and B2B brands. These campaigns show how storytelling can enhance thought leadership. Marketers should consider integrating creator partnerships into LinkedIn strategies.
• AI and the Global Economy: LinkedIn Shares New Economic Insights – LinkedIn highlights the growing role of AI in shaping economic development. By analyzing platform-wide data, LinkedIn is surfacing emerging skills and trends in the global workforce. This reinforces the importance of AI fluency for marketing and business strategy.
• LinkedIn will let your verified identity show up on other platforms – LinkedIn is expanding verification beyond its own platform through partnerships with Adobe and others. Verified users will be able to signal credibility across more digital spaces. This may help creators and professionals build broader trust online.
• Creating Video Ads for LinkedIn Just Got Easier with Canva – LinkedIn now integrates with Canva, simplifying the design process. This update streamlines ad creation for small teams and solo marketers. Expect to see more polished and creative ad content on the platform.
• LinkedIn’s annual study reveals emerging platform trends for 2025 – These include a surge in native video engagement and in-feed ad effectiveness. It also highlights shifting content preferences across industries and job functions. Marketers should analyze the findings to fine-tune messaging, formats, and campaign strategies on the platform.

TikTok News Updates

• Trump says he’d push back the TikTok ban again—President Trump suggested extending the deadline for the potential ban. The ongoing political uncertainty keeps marketers on edge. Brands should prepare contingency plans for their short-form strategies.

Google News Update

• Introducing AI Max for Search campaigns – Google unveiled AI Max, a new enhancement for Search campaigns that uses generative AI to expand reach. It automatically matches the creative to relevant queries to improve performance. Advertisers can expect broader visibility and enhanced automation.
• Channel performance reporting coming to Performance Max – Performance Max will soon feature channel-level reporting, offering more transparency into where ads appear. This will help advertisers better evaluate media mix effectiveness. It’s a welcome improvement for campaign optimization.
• Google’s AI Overviews Reach 1.5 Billion Monthly Users – Google’s AI Overviews are now reaching 1.5B monthly users. This shows growing user adoption of generative AI in search. SEOs need to adapt strategies for visibility in AI-powered results.
• Consumer Search Behavior – Research – BrightLocal’s new data shows a sharp rise in map-based and local intent searches. Consumers are increasingly searching for services and businesses “near me.” Local SEO should be a top priority for location-based brands.

Digital Reports and Industry News Updates

• Introducing Gen AI Labels: Pinterest is Taking a New Step in Transparency – Pinterest now includes Gen AI labels to help users identify AI-generated content. This move promotes transparency and builds trust in the platform. Marketers using AI-generated visuals should take note of this evolving disclosure standard.
• Reddit Q1 Report: What It Means For Digital Marketing And SEO – Reddit’s latest earnings report reveals its growing role in product discovery and SEO. More marketers are tapping into Reddit for insights and niche targeting. It’s a reminder to consider community platforms in the digital mix.
• Bridging the Trust Gap: B2B Tech Buying in the Age of AI – TrustRadius outlines how B2B buyers are navigating the complexity of AI-driven vendor claims. Trust and credibility are key differentiators in this evolving space. Content transparency and verified reviews can tip buying decisions.
• What should the content strategy be for LLM Optimization? A study of 768k citations – This new research analyzed hundreds of thousands of AI tool citations to uncover preferred content types. Deep, structured content and how-tos rank highest. Marketers should tailor their content to LLM preferences for better AI visibility.
• How People Are Really Using Gen AI in 2025 – Harvard Business Review shares insights into how people use generative AI across personal and professional life. Use cases include brainstorming, communication, and creative development. This reinforces the shift toward AI as an everyday productivity tool.
• Best Times to Post on Social Media in 2025 – Days & Times – Sprout Social’s 2025 report shares the latest engagement patterns across top social platforms. Optimal post timing varies by channel, but weekday mornings generally perform best. Use this data to schedule content when your audience is most active.