Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! November 2024 has major updates from Meta, Instagram, Google, and LinkedIn.
Facebook and Meta Updates
- Meta’s Q3 earnings exceeded expectations, signaling a strong performance. The platform’s focus on long-term growth, including advancements in AI and immersive content, has positioned it well in the market despite economic challenges.
- Meta Movie Gen – a new AI-powered tool designed to streamline video content creation. It leverages generative AI to help marketers quickly produce engaging videos, making it easier for brands to deliver high-quality visuals.
- Meta emphasized the importance of generative AI and creator marketing in enhancing video ad performance. The session focused on how brands can use AI to boost engagement and improve storytelling through video content.
Threads News Updates
- Threads has nearly 275 million monthly active users and records over 1 million daily sign-ups. The platform’s rapid adoption highlights strong user interest and engagement.
Instagram News Updates
- Instagram is working on improving the display quality of videos, including Reels and Stories. This move aims to enhance user experience and deliver clearer, higher-resolution visuals, benefiting both creators and advertisers.
LinkedIn News Updates
- LinkedIn has reported record engagement once again, attributed to its focus on professional content and new features like video tips and creator tools. To support video creators,
- LinkedIn has shared an infographic offering best practices for posting short-form videos, including tips on content, optimal length, and engagement strategies tailored for its audience.
- A recent survey of global executives showed that 70% believe the pace of change in the workplace is accelerating. The study points to the importance of digital transformation and agility as companies adapt to shifting business dynamics. LinkedIn also introduced a new feature for boosting posts for lead generation, making it easier for businesses to expand their reach and collect leads through targeted promotions.
Google News Update
- Google provided tips for marketers on using Google Trends to boost their strategies, including leveraging trending topics, understanding seasonal patterns, and gaining insights into audience interests.
Digital Research and Industry News Update
- Giraffe Social shared an infographic breaking down the TikTok algorithm and how it prioritizes content. This visual guide helps marketers understand key factors that influence video visibility and provides insights into optimizing content for better engagement.
- Snapchat’s Q3 report revealed mixed results. While the platform saw growth in user numbers, it faced challenges with ad revenue, highlighting the need for improved monetization strategies.
- Firefly, new AI tool from Adobe to help creators generate high-quality content more efficiently. With features like automated image generation and text enhancements, Firefly is set to become a valuable resource for digital content creators.
- Reddit posted strong growth in Q3, with solid increases in both user numbers and revenue. The platform’s enhancements to community features and new ad products contributed to its positive results this quarter.
- YouTube has expanded its AI-generated video summaries to help viewers quickly understand content. The platform also introduced new tools aimed at enhancing video creation and boosting engagement.
