Krista Neher

Oct 14 2019

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar during which they can ask questions! Start your free trial of our All Access Pass to get these updates, member-only Q&A sessions, and so much more!

Facebook News Updates

• Facebook Launches Tools for Creators – Facebook launches tools for creators including collaborative stories, stories features and monetization tools. Facebook is hoping to woo more creators to the platform.
• Facebook Launches Dating – This expands the network functionality to compete with sites like Tinder.
• Facebook Launches Messenger Tools for Businesses – Announced at the F8 conference, Facebook is now rolling out appointment and lead generation features in Messenger.
• Facebook Rolls out New Live Video Tools – The updates include being able to rehearse live videos, trim them, 8 hour videos and the ability to simultaneously stream to other platforms. There are also updates to Watch Party including supporting replays, scheduling and more analytics.
• Facebook Allows IG and IGTV Scheduling – Creator Studio will now support scheduling (up to 6 months in advance) for Instagram posts and IGTV, showing their new focus on driving use of Creator Studio.
• Facebook to Launch AR ads in the Fall – The new ad units include polls, games and browse features to engage people directly in the ads.
• Facebook Group Stories to be Discontinued – Stories will no longer be available in groups.
• Facebook Tests Hiding Like Counts – Similar to Instagram they are testing hiding the number of likes. This is currently just in testing.
• Facebook Highlights Stories – Stories growth on Facebook has been slow, but Facebook is highlighting Stories (and Pages stories) more in the platform, making Stories even more relevant for brands wanting to gain exposure (organically and through ads).

YouTube News Updates

• YouTube Phases out Exact Subscriber Counts – This update isn’t aimed at hiding subscriber numbers, just abbreviating the display (so 10K instead of 10,101).
• YouTube Launches Mastheads for TV Buys – This new unit is focused on TV viewing (through Apps) of YouTube and is a highly impactful format. This update shows YouTube is relevant not just for mobile, but also TV.

Twitter News Updates

• Twitter Turns Lists into Timelines – Twitter turned lists into timelines that you can swipe between to see all of the updates from people on a list.
• Twitter Launches Agency Playbook – While some of it is hype for Twitter and basic, there are some good advanced content tips and ideas to make the most of the platform.

Search News Updates

• Google Updates Quality Guidelines – Search results and top raking pages are actually reviewed by humans based on Quality Guidelines, which Google just updated.
• Google Highlights Key Video Moments in Search – New in video search results you can see key moments from videos.

Digital Industry News Updates

• Mozilla now Defaults to Block Cookies – This could dramatically reduce the browsers that can be tracked as the default will now block cookies.
• Facebook Shares Messenger Research – The new Insights section includes details on Messenger use and audiences.
• Gartner Hype Report shows Digital Trends – The top 4 are: Customer Data, AI, Real Time Marketing and Blockchain for Advertising.

Start your free trial of our All Access Pass to get these updates, member-only Q&A sessions, and so much more!

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