Boot Camp Digital BLOG

Search Engine Optimization tips

Kim

Jul 18 2013

SEO, or Search Engine Optimization, is about getting your website to the top of search engines like Google through organic (or "unpaid") efforts. SEO is important because it tells search engines like Google what your website is about, so that...

The Social Media Amplification Theory

Krista Neher

Jul 15 2013

Social media is in many ways an amplifier. It takes what people are saying and makes it louder. Before social media, if I had a good or bad experience with a company, I would share that experience with my friends....

We’re Hiring! Social Media Marketing Full-Time Position Now Available

Kim

Jul 11 2013

Boot Camp Digital is hiring a Social Media Marketing Coordinator. This entry-level social media marketing position reports directly to the CEO (www.KristaNeher.com) and includes a high level of responsibility for daily operations, marketing the company, interacting with clients and managing social...

How We Increased Our Pinterest Followers by 100%

Erin Hertzenberg

Jul 11 2013

Pinterest is an huge social media network that is improving and expanding the image of businesses and personal brands. But many people still struggle to draw in followers to their business account on Pinterest.  How do you increase your numbers...

Frustrated with measuring social media? 5 Steps to Get you Started.

Krista Neher

Jul 10 2013

Measuring social media continues to be one of the biggest challenges that most social media marketers face. Social media includes countless metrics and measurements, yet turning these into meaningful and actionable insights tends to be the big challenge. As I'm...

Are You (or someone you know) Struggling to “get” Social Media?

Krista Neher

Jul 09 2013

The stats are in. Social media is huge. It is transforming business and the way that we communicate. It isn't a fad. It is here. Yet many business professionals still don't really understand social media, and aren't entirely sure what...

The Top 5 Brands You Should Follow on YouTube

Carolyn Coates

Jul 08 2013

YouTube is the most popular video sharing website and the second most used search engine next to Google. With over 1 billion unique users a month, YouTube users are more engaged - spending on average over 5 hours a month...

4 Shocking Stats About Social Media Measurement, and What It Means for Your Business

Kim

Jul 03 2013

Within the next 5 years, marketers are expected to spend 19.5% of their budgets on social media marketing, which is nearly 3 times as much as their current spending. The problem is that although most businesses are active on social...

Why You Can’t Ignore the Need for Social Media Training

Krista Neher

Jul 02 2013

I’ve been thinking a lot about why social media training is so valuable for individuals and organizations. I think back to my days in the corporate world at Procter & Gamble, and I remember participating in lots of soft skill...