Boot Camp Digital Blog

• Krista Neher

I created my book, The Social Media Field Guide as a strategic tool to help businesses create and execute effective social media marketing.  One of the areas where businesses need the most help is in measuring the effectiveness of their social media marketing campaigns.  Whether you report to yourself or have to convince your boss, […]

• Sarah

The best part about social media marketing is right in the name: social.  Being social requires people to interact with others on some sort of field.  Social media marketing allows for this direct and personal interaction with the networks users. Many people that are first starting out with social media fall short of this duty […]

• Mariya

As the rainy spring ushers in new flowers, Boot Camp Digital is rolling our its new products.  We are very happy to announce the latest edition to our new spring lineup, Social Media Lunch Sessions! Each month we’ll be hosting a one and a half hour lunch session that will cover different topics and trends […]

• Mariya

I am so happy to announce that Boot Camp Digital has a new way for you to get access to our highly rated and highly attended social media marketing courses.  I know that my social media marketing classes get results based on the thousands of businesses that I have worked with. Why we’re launching this […]

• Sarah

Many restaurants are already taking advantage of social media as a part of their marketing strategy.  Those who aren’t leveraging social media and Internet marketing might be missing out on one of the most important things that has happened to marketing in the food industry. Social media is ideal for restaurants for the following reasons: […]

• Krista Neher

In my book, The Social Media Field Guide I took a unique approach to defining the social media landscape.  Many businesses focus their social media marketing efforts on Facebook, Twitter, Blogs and LinkedIn, but they may be missing out on some of the most powerful aspects of social media marketing. There are lots of social […]

• Krista Neher

We work with a lot of advertising agencies on their social media and digital training, and one thing that I have found consistently is that ad agencies struggle with developing the initial training plan.  A report on the Wall Street Journal showed that the biggest advertising agencies are planning to spend millions of dollars on […]

• Mariya

Social media marketing is being so successfully adopted by consumer oriented companies that everyday there are more and more cases, tips and triumph stories on how to use social media in the business to consumer market.  There are definitely less real examples and inspiring stories in the business to business environment, but this shouldn’t deter […]

• Sarah

Having accounts for social media networks is just the beginning of your road to success with social media marketing.   Next is creating a plan that focuses on the content.  What is it that you want to post? What message do you want to give to people? Creating good content will help generate a broad fan […]

• Mariya

As interest and use of social media tools gains popularity in the business to business sector (B2B), many companies find themselves wanting to get in on the game without knowing where to begin.  Here are 4 fundamental ideas that should be considered when implementing social media tools into B2B marketing strategies. 1.  Identify Your Audience […]

• Krista Neher

Social media impacts every aspect of your organization.  When I work with companies to develop a social media training plan it is important to consider how it can impact your entire organization before building your plan. In order to be successful in social media with a big or medium sized company there are usually a […]

• Sarah

I challenged myself to give up Facebook for 40 days and have found it to me the most difficult challenge in terms of staying informed.  Facebook is one of my bookmarks of sites that I visit on a daily basis, as it is for many Facebook users.  Without Facebook, I immediately tuned in to other […]