Boot Camp Digital Blog

• Krista Neher

In Boot Camp Digital’s first-ever video Podcast, CEO Krista Neher discusses the popular location-based social media service, FourSquare. Be sure to subscribe the Podcast through the Apple iTunes Store very soon.

• Krista Neher

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared some insights on measurement for digital marketing. Visitors = Audience Unique Visitors = Net Reach […]

• Krista Neher

I’m at the ad:tech conference this week (note – ad:tech is a client) which kicked off with an awesome keynote by Jamie Cohen Szulc, the CMO of Levi Strauss.  The keynote was great – Jamie had a very engaging and entertaining presentation – if you ever get a chance to hear him speak DO IT! […]

• Krista Neher

This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week).  Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies for dealing with a PR Crisis during a recall (side note – what can Toyota […]

• Krista Neher

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the launch of the Fiber One 50-Calorie Yogurt from April 2009 – March 2010. Conversations Work […]

• Krista Neher

I attended the BlogWell conference in Cincinnati yesterday (You can see my live coverage of the event at the SocialMedia.org blog). In the first panel of the day, Anitra Marsh, Global External Relations manager at P&G Beauty Care shared key takeaways and learnings from several P&G Beauty case studies.  At Boot Camp Digital we did […]

• Krista Neher

Twitter is one of the social networking sites with a ton of interest and excitement, but a lot of people struggle with how to use it.  Having clear marketing goals and objectives is KEY to success in twitter.  Knowing what your marketing goals are and who you are trying to reach is vital to successfully […]

• Krista Neher

Blogging has shifted in popularity over the last 10 years.  It was all the rage a few years ago but today many businesses are more interested in Facebook and Twitter, and blogging has become less popular. I think that a blog is still one of the best marketing opportunities for many small businesses.  They are […]

• Krista Neher

Twitter, Facebook, Blogs and LinkedIn get all of the attention in social media marketing, but there are a number of other tools that can get great results that are less popular.  Leveraging these social media tools can drive sale, traffic and leads to your website or business. 1. SlideShare Slideshare is a site where you […]

• Krista Neher

Building a social media strategy is an important first step to success in the social media space.  It isn’t as simple as joining facebook and setting up a fan page or creating a twitter account. I’m currently working on a book about social media marketing and I have had the pleasure of speaking with a […]

• Krista Neher

Want some more up-to-date Facebook training for 2012? Don’t worry! We are now offering online Facebook marketing training to give access to our top-rated social media training to people all over the world! This training course is one of our Pin Point Programs, which are newly-launched 90 minute social media online classes about the hottest […]

• Krista Neher

First, for those of you who are not familiar with South by Southwest (sxsw) – dubbed “Spring Break for Geeks” sxsw is one of the must attend events for those in the digital space.  While sxsw may be best known for music and film, the interactive component brings together all the best geeks to converge, […]