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Dec 19 2016
There’s just something about the word “live” that makes many of us clam up. Do I really want to be on Facebook live? Couldn’t I just video something, edit it, and then post it like always? Sure, you could. But there’s something almost magical about sharing a moment with your audience.
That moment was at the fingertips of the editors at Parents Magazine on Facebook, literally. Earlier this week they went live with an incredibly difficult to obtain toy, the Hatchimal. It’s an egg with an electronic toy inside that, with your love and attention, hatches. You don’t know which creature is inside until the big reveal.
In the hundreds of other videos on the same topic, the hatching happens within 15 minutes. Plus, the editor in the Facebook Live video had previously hatched a Hatchimal, so she had experience. Yet when they went live and she started rubbing, patting, tapping, holding, putting down, twisting, and gently shaking the egg, nothing happened.
Minutes rolled into an hour, which proceeded into a second hour, and nearly hit a third. Yes, you read that right. They remained on Facebook Live with the laziest Hatchimal on earth for almost THREE HOURS.
While nobody included me in the wrap-up meeting, I have to believe that didn’t go exactly as planned.
Facebook Live is a great way to connect with your audience in an on-the-spot and authentic way. Some of the best live videos are spur-of-the moment and unscripted. But if you’re going on with a specific objective, prepare. You won’t regret it.
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