Analytics, Blogging, Digital Marketing Training

Announcing Our New Search Ads (PPC Advertising) Training Course

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Search advertising, google ads, pay per click, digital marketing

Allison Chaney

Jun 17 2019

We are VERY excited to share with you the launch of our Search Advertising (PPC) Training Course. Search ads, a type of PPC (Pay Per Click) advertising, are an effective way to drive quality traffic to your website that converts to sales and leads. Search ads can also increase awareness for your brand and your products or services. In our new Search Advertising course, you will learn how to create PPC campaigns in Google and Bing that drive results for your business.

Why are Search (PPC) Ads Important for Businesses?

PPC search ads are an effective way to drive traffic and awareness. Most search ads are purchased on the Google Ads and Bing Ads networks and because of the targeting options available and immediate traffic data, businesses are able to drive a positive ROI. Search ads allow you to reach your target audience immediately, efficiently, and effectively. Here are 3 reasons why you should consider PPC Search Ads in your digital plan.

1. Immediate results

If SEO is a marathon, then PPC ads are a sprint. You don’t need to wait for weeks or months to start seeing results as you do with SEO. With search ads, you can turn it on and start driving traffic right away.

This is a great tactic for businesses who have a message that they can’t wait for weeks or months to get it in front of their audience by earning top rankings in organic search.

2. Tremendous Targeting Options

Most businesses don’t even utilize the vast targeting options available with search ads platforms like Google Ads and Bing Ads. With targeting, you can ensure that your ads get in front of the right audience at the right time in the right place.

Targeting is also great for your budget! It allows you to stop wasting money on clicks from the wrong audience. It also enables you to create more targeted messaging that resonates with your key audience.

This course walks through all of the targeting options available and how smart businesses are using them to get big results. We guarantee that you’ll be inspired to try something new in your targeting!

3. Better Results All Around

Data shows that when paid and organic search are included as part of an integrated digital strategy, click through rates are higher on both paid and organic search listings. We have a couple of theories on why this happens:

Paid results earn credibility. Most people understand that the ads at the top of the page cost money and are not cheap. Therefore, when your ad appears, it earns you credibility as a legitimate business who can afford to advertise.

Page saturation. When you rank organically and in paid results, that is two fewer spots where your competition will rank. Saturating the page with your listings bumps your competition out of the valuable real estate at the top of the page.

What is Included in our Search Advertising (PPC) Course?

Our Search Advertising (PPC) Training Course gives you everything you need to know about creating PPC ads in Google and Bing that get results. We start with an overview so you understand exactly what search ads and PPC ads are, and how they work for businesses. Then you will learn how to create ad campaigns and build ads on Google and Bing and analyze results to improve over time.

You get more than 4 hours of training, plus downloadable PDF resources to support your implementation.

The following is a list of included videos and their length.

Search Ads 100: Introduction

01 – What are Search Ads? 4:25
02 – Why are Search Ads Important? 8:52
03 – Where to Buy Search Ads 1:00
04 – Understanding Bidding 2:00
05 – How Search Ads are Ranked 1:35
06 – What Affects Quality Score? 4:56
07 – Steps to Building Search Ads 3:24

Search Ads 200: Objectives

08 – Search Ads Goals 1:30
09 – Search Ads Strategy 4:55
10 – Search Ads Bidding Strategies 7:02
11 – Search Ads Campaign Structure 10:47
12 – How to Choose Objectives in Google and Bing Ads 2:40
13 – Understanding Conversions 7:46

Search Ads 300: Content

14 – Anatomy of a Search Ad 4:13
15 – Setting Up Ad Extensions 5:21
16 – Ad Extensions Explained 7:43
17 – Dynamic Keyword Insertion 5:58
18 – How to Build Great Search Ads 3:30
19 – Landing Pages 8:34
20 – NOINDEX Landing Pages 7:12
21 – Trademark Usage in Search Ads 7:21

Search Ads 400: Targeting

22 – Search Ads Targeting 1:35
23 – Search Ads Targeting – Explicit vs. Implicit Search 2:43
24 – Keyword Targeting 2:39
25 – Keyword Match Types 12:28
26 – Negative Keywords 5:20
27 – Keywords: Create Seed List 5:41
28 – Keywords: Research 8:11
29 – Keywords: Refine 2:49
30 – Keywords: Identify Keyword Targets 9:06
31 – Align Keywords with Search Intent 6:07
32 – Targeting by Demographic 5:32
33 – Targeting by Location 6:06
34 – Targeting by Interest 2:54
35 – Retargeting or Remarketing Ads 6:55

Search Ads 500: Optimization

36 – Search Ads Optimization 4:49
37 – Search Ads Metrics 7:39
38 – Implement Tracking for Search Ads 5:27
39 – Bid & Budget Optimization 9:54
40 – How Much Should You Spend on Search Ads? 3:41
41 – Keyword Optimization 13:33
42 – Ad Optimization 12:03
43 – Ad Scheduling 5:52
44 – Click Fraud 7:27
45 – Import Google Ads Campaigns into Bing Ads 5:16

To learn more about or register for the new Search Advertising (PPC) Training Course, click here.

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