In preparation for our upcoming SEO 101 training, I had the pleasure of hearing some experts share trends for SEO in 2013. As SEO (Search Engine Optimization) continues to grow and evolve, having a solid strategy is required. This big trend is that organic and natural language, link-building and content are more important than ever.
SEO isn’t just about content (although that is where the hype is)
The periodic table of SEO
Good SEO should be natural
Google is now thinking about “Search Experience Optimization” vs. Search Engine Optimization
This is about – design, technical, on-site, off-site, authorship, management, content and more….
Google+ is NOT a Social Network – It is an IDENTITY SERVICE – Google wants to know who you are…..
Author Tag is an identity tag – Google wants to know who you are and for your reputation to follow you around the web.
The rankings of the things you write will be influenced by the reputation score of your work, not just the site that the content is on
Google+ is about the credibility of an author…. they are starting to look at factors related to how trusted YOU are
Google is not a federally credentialed identity provider
This means that you want to consider the QUALITY of your authors if your content matters
Make better content
Stop keyword stuffing
Your content should prove that users are engaged
Create content that is more semantically related to what you want to rank for to create schematic relevance
Stop doing spammy stuff
Get rid of bad links!!!!
Links are not as valuable as they used to be
Exact-match anchor text is dying – link anchor text needs diversity
Natural link building and anchor text is becoming more important
Brand names as well as brand names of URL/domains work as well as calls to action
Link Research is required
Social signals strengthen links
Verified ID accounts (like Google+) matter – a trusted and verified identity will become more valuable
Is your Google+ profile verified? One of the keys to getting your profile name verified is to own your name domain