Industry News, This Week in Social Media

This Week in Social Media: Hootsuite Shows Retweeters, Watch TV in Twitter, How Not to Connect with Your Audience and More!

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Carolyn Coates

Oct 11 2013

TWISM22FlatThis week in social media brought a long-awaited update for Hootsuite, privacy changes in Facebook, data changes in Google, a NY Comic Con blunder, and a Twitter feature coming soon.

1. Hootsuite Shows Retweeters

HootsuiteToday, Hootsuite announced the new feature of being able to see who retweeted you without having to go through Twitter. Now, when you click the retweets, Hootsuite displays a scrollable list of the users who retweeted your post.

Why does this matter for you?

This change gives you the ability to easily see who is engaging and sharing your tweets. Use this as a way to better connect with users.

2. Facebook Changes Privacy Settings

Yesterday, Facebook officially retired the ability to be hidden from name searches on Facebook making all users to be searchable. According to the Facebook blog, this feature was making Facebook seem “broken” to users and difficult to find friends to connect with at times.

What does this mean for you?

If you used this setting, you will get a notification on Facebook letting you know the changes. Anyone on Facebook can see your Timeline now – take a minute to change your privacy settings accordingly.

Facebook Privacy

3. Google Changes Search Data

Google states the recent Google Analytics changes support their goal of protecting and improving the experience of users. In analytics, you will no longer be able to see the keywords that led traffic to your website. While Google has been moving towards this for some time, Google has decided that it will be doing more encrypted or secured searches.

How does this affect you?

It’s important to take a look at your marketing and SEO goals as a whole. If you haven’t already, make sure you have rich content and language throughout your entire website. In the long run, this will help your traffic and set yourself apart from competition.

4. New York Comic Con Tweets for Attendees

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When New York Comic Con attendees connected their social media accounts to their micro-chipped badge, they weren’t aware Comic Con would be posting for them. Without giving them proper notice, NYCC tweeted and posted on Facebook on behalf of attendees that looked authentic with conversational language. As of now, the NYCC has yet to comment on yesterday’s events.

What can we learn from this?

If you want to post for someone on any outlet, it’s extremely important that you clearly state that or ask and get their permission. There’s a fine line between marketing on social media and being annoying.

5. Watch and Record TV Shows in Twitter

twitter see itIn the next few months, Twitter will roll out “See It” buttons to users. Partnering with Comcast and NBC Universal, clicking the button on tweets from NBC shows will expand it then give the option to watch the show right there in the tweet, or record it, or more. With millions of Twitter users tweeting about shows, now they will be able to tune in directly.


Stop in next week for what’s new in social media!

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