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Using the power of social media to market a city

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Juan Valle

Sep 23 2014

Nicole Ball and Stacie Dastoor of REDI Cincinnati present “It Takes a Village to Market a City: The power of social media and influencers.” The discussion highlights what the REDI Cincinnati team has accomplished over the the past few months to attract new companies, create jobs and to help the existing businesses in the region. During the breakout session at D2 Cincinnati, they showcased how they used social media, digital presence, and influencers from a very different perspective to highlight the Queen City.


How do you attract companies from around the world to a town in the Midwest? It’s not necessarily about the location of your city but more about what does the city offer companies that are looking to relocate. Cincinnati has many unique features and qualities that many other cities just cannot provide.

REDI Cincinnati at D2 Cincinnati
More Than A Midwest Town

The goal of REDI Cincinnati is to show potential companies why moving to a city in the Midwest is beneficial. Even with a small budget and team, REDI Cincinnati was able to use several different types of marketing tactics to create a strategy to reach and engage with their target audience.

The following methods were leveraged to get their message out to clients:

  • Traditional media/research
  • Earned and owned media
  • Social Media
  • Partnerships
  • Influencers
  • One-to-One Conversations

Using these methods, REDI Cincinnati was able to get the message across to key contacts getting them to commit to visiting the city. By partnering with local companies, they were able to give a tour of the city that highlighted what Cincinnati has to offer to their client’s companies. The results from the visit were successful as two immediate projects leads our currently being worked on with one more on the way.

What’s Next?

In conclusion, REDI Cincinnati leveraged their partnerships to show a group of potential companies looking to relocate, what Cincinnati has to offer. This tour was informative, and fun that built long-term relationships and landed two leads that will bring new jobs to the region.

The goal now is to replicate the process, refining and improving it to produce more results with future campaigns. These same tactics can be used by companies of any size to draw talent from not only across the country but also the world.

2 Replies to “Using the power of social media to market a city”

    1. Stacie, I was glad I had the chance to attend your workshop during D2 Cincinnati. I’m real excited to see REDI Cincinnati and our city of course to grow!

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