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Jun 19 2018
Search Engine Optimization is one of the foundations of a strong digital marketing strategy – yet many businesses get so caught up in chasing down the sexy, new, exciting areas of digital marketing that they forget the foundations.
Search continues to be one of the most important parts of any digital marketing toolbox and with search engines changing constantly, it isn’t something you can simply forget about. (If you want to learn more check out our SEO Training Course)
Search again accounts for more website traffic vs. Facebook and importantly brings MOTIVATED buyers to your website. It is one of the few things you can do to connect with people right when they are interested (instead of trying to create interest via traditional media).
Consider these mind-blowing stats:
It used to be that you could hire a search company that could implement all sorts of “tricks” to help your website rank. But over time, as search engines have become smarter it is more and more challenging to use quick and simple tactics to rank your site.
These days ranking your site is about 3 things (which we call the ART of SEO in our SEO Training Course)
It used to be that you could hire a search company that could implement all sorts of “tricks” to help your with your SEO. These days if you want real results you need to consider a few things:
And it doesn’t hurt to educate yourself – at least on the basics. Make sure that you understand how SEO works so that you can integrate it into everything. If you really want to rank your business you should be thinking about search beyond just your website – but everything you do should support growing your traffic from search engines.
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