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Your personal brand already exists – the question is how do you proactively manage and craft it to bring you the opportunities that you want for yourself. This book uses the same strategies used by the world’s biggest brands and shows you exactly how to use them to create a visible and compelling personal brand that attracts opportunities.
This proven method will show you how to define a strong personal brand based on your strengths and objectives, how to design it so that it breaks through the noise, and is memorable, authentic, distinctive and credible. And finally you’ll learn how to deliver your personal brand in a consistent and compelling way online and in-person.
Here you’ll get the exact steps and framework you need to bring your personal brand to life in a powerful way that pays dividends throughout your career.