Top-Rated Digital Marketing Workshop
In Washington, D.C.

September 24-27, 2024
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Happy Clients Include

4-Day Digital Marketing Workshop
In Washington, D.C.

Get ready to #ThinkImpact, D.C.!

Last year our DC Digital Marketing Boot Camp was rated 4.8/5 by participants. Why? It is hands on, practical, strategic and action-oriented. Benefit from an instructor with over 20 years of digital marketing experience and get all of your questions answered. If you are ready to grow your skills and results from digital marketing this is the place for you.

We’ll spend four days in the Farragut DC Workspaces, two blocks from the White House, starting at 9:00 AM and ending at 5:00 PM.

We’ll break for about an hour for lunch and have working breaks throughout the day, but we keep it moving as much as possible because there’s THAT much material to get through!


  See Virtual Training Dates

Why Boot Camp Digital?

  • Intimate: Our workshops are capped at 25 participants, this is NOT a mega-seminar or conference.
  • Experienced: Credible, experienced instructors covering foundations to pro tips and tricks.
  • Actionable and Hands-On: Get focused, action-oriented training to grow your expertise and results.
  • Resources: Take-away the training and resources you need to implement including Templates, Checklists and Tip Sheets.
  • Certification: Get accredited CERTIFICATION by leaders in the digital marketing industry.

WARNING: DC is our most popular Boot Camp location. Last year we even had to close the waiting list due to demand. Please register early to avoid disappointment. 

Registering 2 or more? Contact us for a group rate [email protected] or 513-223-3878

Digital Marketing Workshop 4-Day Outline

We’ve packed tons of information into four days of hands-on, class-room style learning. Our intimate setting allows us to learn about you and cater examples, strategies, and conversation to your brand and industry. Over the years, we’ve perfected the format and the content to make sure that you have everything you need to be successful.

Digital Marketing Strategy:

Prior to jumping into the tools, it is important to create a digital markting strategy. We’ll cover:

  • Size & importance of digital marketing
  • Future trends in digital marketing – growth and future opportunities
  • Steps to creating a digital marketing strategy
  • Building a strategy from the ground up
  • Integrating digital marketing into existing marketing plans

Websites: Usability, Conversion Planning:

The website is the home-base for digital marketing, yet most businesses don’t spend time thinking about their webstie. This section will cover:

  • The role of your website in your digital marketing strategy
  • Elements of a successful website
  • Usability and user-experience
  • Conversion planning
  • Conversion optimization

Search Engine Optimization:

SEO is one of the oldest and most important aspects of digital marketing. For many businesses, search engine optimization is among the biggest drivers of digital marketing return on investment. This section will cover:

  • What SEO is and how search engines work
  • Keyword analysis and optimization
  • Ranking factors that drive sites to the top of search engines (and content marketing)
  • Optimizing your site for search engines
  • Off-site optimization for search engines
  • Building your search engine optimization plan

Online Reputation Management:

Discover the power of online reputation management including review sites and creating a strong branded presence.

Email Marketing:

Email marketing remains one of the best and most effective ways to reach customers and drive action. While email marketing doesn’t receive a lot of attention, it is still one of the most powerful tools to drive return on investment.

  • The role that email marketing plays in a digital marketing strategy
  • Email marketing legal compliance
  • Steps to building an eective email marketing campaign
  • Email marketing optimization: List building, subject lines, driving action, best practices
  • Email marketing analytics

Online Advertising:

Digital ads provide powerful targeting so you can reach exactly who you want.

  • Why digital ads are powerful
  • How digital ads are purchased (CPC, CPM, Bidding systems)
  • Terminology associated with digital advertising
  • Retargeting, programmatic buying and advanced digital advertising features
  • Types of digital advertising (what they are, how they work, when to use them, how to optimize):
    • Search ads, display ads, video ads, social media ads, mobile ads

Mobile Marketing:

Mobile marketing isn’t a sile in digital marketing – the reality is that we are marketing in a mobile world. This section will cover the core components of mobile to consider in your digital strategy:

  • Mobile website optimiztion
  • Mobile search
  • Mobile ads
  • Mobile email
  • Mobile apps
  • Mobile shoppers, future of mobile + trends

Managing Digital Campaigns:

Much of digital marketing is “always on” meaning that it is constantly running. That beiing said, there are still digital campaigns that focus on specific marketing objectives. This section will focus on managing digital campaigns.

  • Planning a digital campaign vs. ongoing digital marketing
  • Harnessing the power of digital technology in integrated campaigns
  • Steps to building integrated digital campaigns

Creating and Measuring a Digital Strategy:

We’ll wrap up by covering how to create a solid digital marketing strategy and measure the success of your efforts.

Social Media Overview:

Before diving into social media we’ll take a look at the size and scope of social media and how businesses are using social networks to drive results. We’ll discuss how social media fits into a successful marketing plan.

Social Media Strategy:

Successful social media marketing starts with strategy. This section will cover the proven steps to building a social media strategy that gets results. We’ll focus on the first four steps below (the others will be covered throughout the training)

  1. Listen and Assessing the Landscape Discover the top social listeniing tools that you can use to inform your social media strategy.
  2. Defining Your Marketing Strategies Identifying achievable marketing strategies is the key to your social media marketing success. Learn to build actionable strategies and objectives that maximize your business results.
  3. Identifying Your Tarket Audience A clear target audience will improve your success in social media – learn how to clearly define the audiences that you want to reach.
  4. Creating Your Content Strategy Content is the key to social media success. Many businesses fail in social media because they lack a clear content strategy that both grows their business and resonates with their target audience.Create a clear content strategy that can be implemented across social networks.

Social Media Best Practices:

We’ll cover best practices that apply across social networks and drive better results in your social media marketing. This section will set you up for success! In this section we’ll cover:

  • Implementation best practices
  • Commenting/response strategy and how to deal with both negative and positive comments.
  • Content optimization tips that apply across social networks.

Social Networks:

Next we’ll provide a framework to use to choose which social networks are your best investment. For each socail network we’ll cover:

  • How the network works
  • Who uses it
  • How businesses use it (with examples and case studies)
  • Setting up your business on the network
  • Best practices
  • Tips, tricks & optimization

Social Networks (continued):

The following social networks will be covered in-depth:

  • Facebook
  • Twitter
  • LinkedIn
  • Blogging
  • Instagram
  • Pinterest
  • YouTube/Video marketing

We’ll also provide an overview and top-level discussion of how businesses are using other social networks including: SnapChat, Tumbler, Sliedshare, Flickr, discussion forums, review sites and more.

Efficiency and Effectiveness:

Improve your results and ROI (return on investment) by improving your efficiency and effectiveness in social media marketing. This section will help participants take their success to the next level with actionable tools, strategies and tips to get more from their approach, including:

  • Visual Social Marketing: Creating powervul visuals to support your strategy.
  • Tools to Drive Success: Using tools to get more from your socialmedia implementation (and how to choose the right tools)
  • Creating Workflows: Creating social media workflows using proven tools to stay focused on what counts
  • Time Management: Managing your time to maximize your results and improve your return on investment
  • Strategies for Success: Strategies that will help you stay focused and improve your results

Measuring Social Media:

  • Measuring social media is absolutely vital to driving results from social media.
  • Measurement and reporting tools (and when you need them)
  • Analyzing the results of your efforts
  • Adapting your strategy to improve results
  • Choosing KPIs to judge your success
  • Calculating ROI

Getting Started Successfully:

As we close the session, we want to make sure that you have everything you need to successfully implement your social media strategy. This section will include:

  • Choosing where to start
  • Putting together your work process (daily, weekly, monthly)
  • Prioritizing your next steps

Washington DC is packed with history and culture, making this training location the perfect spot to spend time wandering, learning, and taking in all our nation’s capital has to offer! Visit any of the Smithsonian museums, government institutions where the business of running the United States is handled, and beauty of the DC outdoors.

We can’t wait to meet you in Washington, D.C!

Get The Brochure

Contact us with questions at 513.223.3878 or via email.

Join Thousands of Successful
Digital Marketers

Grow your skills. Showcase your knowledge. Get better results.

Digital Marketing Workshop Washington D.C.

September 24-27, 2024


District Offices, Farragut Business Center
1025 Connecticut Avenue, NW  Suite 1000
Washington, DC 20036



Register Now $2997

This is our most in-demand location (we sold out last year and even had to close the waiting list). Please register soon to avoid disappointment.

Hotel Recommendations

The workshop is held at the DC Workspaces - Farragut, located just off Farragut Square, two blocks away from the White House. For participants joining us from out-of-town, here are some nearby hotels:

10+ Years of Rave Reviews

What's Included With The Training?

Industry-Recognized Digital Marketing Mastery Certification

Earn your Digital Marketing Master Certification in four days of accelerated learning with a digital marketing expert.

Immediate Access to Online Learning

Get immediate access to our entire online training library with the All Access Pass.  Keep access until 3 months after the Boot Camp.

Digital Marketing That Actually Works

Get Digital Marketing That Actually Works by our CEO, Krista Neher. PLUS, its companion guide, Implementing Digital Marketing That Actually Works.

What Makes
Our Training Different?

Comprehensive Workshop

Get everything you need to know to have digital marketing success in ONE place.

Small & Intimate Setting

Personalized attention and all of your questions answered.

Interactive, Engaging & Hands-On

Engaging exercises prepare you to implement what you’re learning.

Proven Strategies & Actionable Tactics

Covering strategy, tools, tips and tricks to help you get more from your digital marketing execution.

Tools, Templates & Resources

Planning templates, Quick-Start Guides, Tip Sheets and Checklists keep you focused on getting results.

Industry-Recognized Certification

Earn your industry-recognized certification that is trusted by tens of thousands of marketers from around the world!

Is The Content Right For Me?

Digital marketers from all levels benefit from our workshops. If you’re wondering if the content is right for your needs, current knowledge, or learning style, we’re happy to help you make the right decision.

Our workshop setting allows for individual attention to your questions and needs.

Get The Brochure

Contact us with questions at 513.223.3878 or via email.

Frequently Asked Questions

We keep attendance low to create a valuable, hands-on learning experience. Our program is designed to give you a complete guide, start to finish, on how to effectively use and grow your brand through social media and internet marketing. Resources, templates, and tools so you learn exactly what to do and stay on track after the training ends. Our intimate setting allows us to learn about you and cater examples, strategies, and conversation to your brand and industry.

This includes three months of access to our online training, Q&A calls, discussion forums and updates, copies of Krista Neher’s best-selling books, and downloads of all of the tools, templates and resources you’ll need to successfully implement. Over $3,500 in value.

Absolutely not. The program is designed to help those with no experience to quickly acquire the skills they need for success. The program is comprehensive and will give you everything you need to be successful. We have lots of time for Q&A so that you can also get all of your questions answered.

The content covered in our 4-Day Digital Marketing Workshop is designed at a beginner to intermediate level, though we regularly find that even the most experienced digital marketers are using terms incorrectly and executing without best practices for their industry. During this hands-on workshop, we work with each participant to answer their questions regarding the material and how they apply it to their work. Our instructors are highly-qualified and can cover even the most advanced topics.

Earning a certification signifies to those assessing your credibility that you find formal training from expert organizations of value and that you have a level of commitment that allows you to embark on a program and see it through completion successfully. Once earning your certification, share it! You can print a copy for framing, download a digital copy for adding to your website or social profiles, and you can add it to your LinkedIn profile!

The cost for the 4-Day Digital Marketing Workshop is $2997.

Please note our cancellation policy before purchasing.

Please contact us at [email protected] to discuss group rates.

Check out our cancellation policy here.

We will feed you 😉 We’ll have coffee and breakfast treats in the morning (granola bars, muffins, etc), snacks throughout the day (healthy-ish and some indulgences) and lunch. You’ll be able to choose your lunch selection in the morning, so don’t worry about any dietary concerns.

View the top of the page to see the upcoming locations. Click on the location for city-specific venue details.

The program runs from 9:00 AM to 5:00 PM each day with time after for an optional Q&A session with the instructor.

We’ve been running the Boot Camp trainings for 8 years and get amazing feedback – most participants rate it a 10 out of 10 and say that it exceeded their expectations. Over the years, we’ve perfected the format and the content to make sure that you have everything you need to be successful. Don’t take our word for it – see below to find out what past participants say about the training.

The All Access Pass is full access to our entire online learning library. After completing your 4-Day Digital Marketing Workshop, you get three full months of access to refresh your knowledge (your brain can only absorb so much during the four days we’re together!), expand your skills, or take on new topics.

Previous participants have come from around the globe to learn digital marketing. Most of the principles and tools we cover are relevant regardless of your location. With the exception of China (which does not allow any of the traditional social networks to be used), most global participants find the content to be relevant to them. If you are unsure, check out the outline to see if the content we cover matches the social networks and digital marketing tools that are relevant for your location.

OMCA (Online Marketing Certified Associate) is a designation that certifies a combination of knowledge, skills, and experience. Our 4-Day Digital Marketing Workshop is approved by OMCA as Registered Education Provider. Our workshop prepares you to pass the OMCA exam.

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