Happy Clients Include:
What You’ll Learn:
Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to not take full advantage of the power of digital advertising. This digital advertising training course covers the foundations to mastery of digital advertising including the strategic role and purpose of Search, Social, Video and Display ads.
Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results in this digital ads course.
- Get familiar with the most popular types of digital ads
- Learn targeting to get your ads in front of the right people
- Explore strategies by channel, and creative best practices
- Discover proper campaigns set-up, ad sets, and ad groups
- Learn A/B and creative testing to maximize your ROI
Watch A Sample Digital Advertising Lesson:
Resources To Turn Learning Into Action
We're invested in your success. This Digital Advertising course includes an extensive set of downloads to implement what you learn.
- Paid Digital Advertising Quick-Start Guide
- Google Ads Quick-Start Guide
- Metrics Analysis Quick-Start Guide – Google AdWords Quality Score vs. Facebook Relevance Score
- Campaign Analysis Checklist – Your Ads Are Failing. What Do You Do?
- Digital Briefing Checklist
- Media Plan Evaluation Checklist
- Digital Measurement and KPI Cheat Sheet
- Digital Ad Channels Cheat Sheet – Understand Which Ad Channels Work Best For Your Marketing Objectives
- Online Advertising Glossary
Digital Advertising Course Outline
With over 40 videos, get the exact information you need when you need it.
- Introduction 1:49
- Trends in Digital Advertising 8:13
- The Benefits of Digital Advertising 11:32
- The Challenges of Digital Advertising 7:45
- How to Grow Media Impact 4:47
- Ad Channel Overview 10:33
- Ad Formats 3:08
- Steps to Building an Ad Plan 4:36
- What Do You Want? 6:35
- Who Do You Want? 5:34
- Overview of Facebook Ads 8:52
- Overview of Search Ads 3:29
- Overview of Display Ads 5:26
- Overview of Video Ads 2:04
- Define Your Target Better 2:48
- Retargeting 3:50
- Setting Up A Retargeting Ad 3:11
- Look-a-Like 4:37
- Where Will You Connect? 4:56
- How to Choose Your Channel 10:38
- Tips to Maximize Channels 2:58
- What Creative Format? 4:51
- Creative Best Practives 5:33
- Best Practices Per Channel 3:44
- Case Studies 8:51
- Dynamic Ads 2:30
- Creative Testing 4:10
- Creative Testing A/B Testing vs. Variant 7:58
- Connect the Full Chain 2:53
- How Ads Are Bought 5:47
- Bidding 7:31
- Auction – Advertising Ecosystem 4:25
- Buy – Reach & Frequency 4:07
- Media Planning 7:05
- Ad Frequency and Creative Refresh 9:34
- Media Plan vs. Greatest Hits 3:43
- Campaign, Ad Sets, and Ads 6:12
- Campaign, Ad Sets, and Ads in Action 5:27
- How to Optimize 18:02
- Setting KPIs 5:25
- Measurement 7:49
- Comparing Across Platforms 2:39
- Viewability 6:32
- Ad Fraud 4:41
- Programmatic 5:43
Top-rated Reviews
BONUSES INCLUDED WITH THIS COURSE:
BONUS Tools To Get You Started!
Digital Marketing Tool Reviews ($97)
Watch practical demos of the best tools to see exactly how they work and if they’re right for you.
Exclusive Tool Discounts (Up to $1400)
Save on hand-selected efficiency and design tools with discounts unavailable to the general public.
High-Impact BONUS Training ($97)
Get big results with fast-paced and inspirational training packed with practical pro tips!
All Access Pass Monthly Subscription
Enroll in Digital Advertising for $197 or unlock our entire training library with the All Access Pass.
Get access to ALL our online courses for $97/month.
- Access to ALL courses
- Monthly Digital Marketing News Updates
- Live Q&A sessions
- 1:1 Office Hours to get answers and advice
- Private Facebook group membership
- Cancel any time, no questions asked
Digital Advertising
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All Access Pass
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|---|---|---|
| Digital Advertising | ||
| Template, Checklist and QuickStart Downloads | ||
| BONUS: Digital Tool Reviews | ||
| BONUS: High-Impact Training | ||
| Digital Tool Discounts | ||
| Access to ALL training courses | ||
| 1:1 Office Calls with our Trainers | ||
| Monthly Digital News Updates | ||
| Member Q&A Sessions | ||
| Expert Interviews | ||
| Private Facebook Group | ||
| Length of access | 1 Year | Monthly Subscription |
| Register NOW! $197 | Start My Free 5-Day Trial |
Frequently Asked Questions
When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.
You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.
Yes. You will receive a digital certificate of completion for this course.
Courses are updated regularly as new features and functionality impact best practices and strategies.Â
To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.
Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.
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