Krista Neher is the CEO of Boot Camp Digital and a leading authority on social media and internet marketing. Krista is the author of the bestselling Social Media Field Guide, an international speaker and a co-author of the first textbook on social media marketing. In addition, Krista has been a featured expert on CNN Radio, the New York Times, CBS, NBC, The Associated Press and countless other publications. She has also worked with leading clients including Google, P&G, GE, The United States Senate, Macy's and Remax.
Adage reported that Facebook has now openly told businesses: You’ll have to pay to reach your fans. Organic reach will continue to decline. This is based on sales documents that Facebook shared with partners, and is a shift from previous claims from Facebook that declines in brand organic reach were not related to sponsoring posts. [...]