Boot Camp Digital CEO, Krista Neher, presented on a panel at Search Engine Strategies Toronto on a panel called “Social Media, Do Big Companies Get It?”.
You can view the social media presentation and notes on her blog.
In this interview Byron Gordon of SEO-PR interviews Krista Neher about some of the challenges that companies face when engaging in social media.
At bootcampdigital we work with large companies like Procter & Gamble as well as small businesses and start-ups. Large companies face a number of unique challenges due to their organizational structure and risk factors.
About Krista Neher
Krista Neher is the CEO of Boot Camp Digital and a leading authority on social media and internet marketing. Krista is the author of the bestselling Social Media Field Guide, an international speaker and a co-author of the first textbook on social media marketing. In addition, Krista has been a featured expert on CNN Radio, the New York Times, CBS, NBC, The Associated Press and countless other publications. She has also worked with leading clients including Google, P&G, GE, The United States Senate, Macy's and Remax.