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Jun 28 2022
Digital marketing objectives should be specific and have a number attached to them. For example, your objective could be generating 5% more leads. Maybe it’s tied to increasing sales or reducing downtime. If you’re struggling to get started, think about your budget that is dedicated to helping you achieve your goals. This sometimes helps you quickly understand what’s achievable, what isn’t, and what is worth your time and resources.
Many businesses get caught up on benchmarks and try to assign targets to their objectives. As a result, If you don’t have any historical performance it can be very challenging to set realistic benchmarks. While numbers are important, don’t get too caught up by them if you aren’t sure – aim to improve.
Below, you’ll find sample objectives for different marketing strategies to get you thinking.
The objective should measurably define what you want to happen. Sometimes an objective can be delivered with a single tactic, however, often times it is a combination of tactics that work together to achieve a goal.
In conclusion, by knowing your objective you can evaluate your tactics based on their ability to achieve it.
This is an excerpt of Krista Neher’s best-selling book, “Digital Marketing That Actually Works”, available on Amazon.
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