Category: Digital Marketing Strategy

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8 steps to a strategic digital marketing plan

8 Steps to a Strategic and Successful Digital Marketing Plan (Infographic)

Krista Neher

Apr 15 2021

Success in digital marketing all starts with a strategic plan.  Starting with a clear plan is vital to your success. It maps out the pathway from idea to execution to optimization. Many people confuse a digital marketing strategy with a...
Marketers Lack Skills Needed for Success

Statistics Show Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Quiz

Allison Chaney

Mar 12 2021

Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes...
10 reasons your digital marketing isn't getting results

Top 10 Reasons Your Digital Marketing Isn’t Getting Results (and how to fix them)

Krista Neher

Feb 16 2021

  We see hundreds of digital marketing plans every year through our consulting and training services. Many businesses aren't getting the results they should be. Why? They are working hard. They are smart. They are giving a good effort. So...
The digital marketing landscape and ecosystem

The Digital Marketing Landscape and Ecosystem

Krista Neher

Jan 19 2021

Digital Marketing continues to grow and evolve, but despite the constant "shiny new thing" and "top trends for 20XX" the reality is that the staples of digital marketing, the tried and true ways to grow your business and get results...
Reasons to Ignore Digital Trends Predictions in 2021

Why You Should Ignore 2021 Digital Marketing Trends

Krista Neher

Dec 14 2020

'Tis the season for the digital marketing trends in 2021 prediction posts (ok, I'm not going to lie - I created one too). The truth is, that I'm not a big fan of these posts. Or the "get excited over...

21 Digital Marketing Trends for 2021

Krista Neher

Dec 11 2020

The new year is always a great time to pause, reset your strategy and look for new opportunities to grow. So what is new? What should you pay attention to this year? Here are 21 trends to consider for 2021....
Digital Marketing Strategy Cheat Sheet

How to create a digital marketing strategy

Allison Chaney

Dec 01 2020

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it's like taking a vacation with no destination in mind. If you have no idea where you're going, you're likely...
Brand building in digital age

Brand Building in a Digital Age – Is it Dead?

Krista Neher

Nov 17 2020

Digital marketing is changing the way that we reach consumers. In traditional marketing we focused on stimulus/brand building so that when a consumer was making a decision they would choose us. Most products are bought in stores, where packaging and...
Digital marketing strategy: 5 traps to avoid

Digital Marketing Strategy: 5 Traps to Avoid

Krista Neher

Oct 13 2020

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics - with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to...
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