Category: Digital Marketing Strategy

4 Steps to Digital Marketing Measurement

Krista Neher

May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...

Inbound Marketing: The Connected CRM Strategy

Krista Neher

Apr 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy...

Why is ROI an Important Driver to Success?

Krista Neher

Feb 21 2023

Why is ROI an Important Driver to Success? Let's look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI - Return On Investment -...

11 Tips For Dealing with Negative Reviews

Krista Neher

Jan 17 2023

Dealing with Negative Reviews Even for the best businesses, negative reviews happen and are a part of being in business. The most important thing when you have a negative review is to respond as quickly and professionally as possible. Most...

4 Steps to Getting Positive Reviews

Krista Neher

Jan 10 2023

Getting Positive Reviews Some businesses assume that if they have a good product or service, word will spread, and they will generate positive reviews. This isn’t the case. Businesses that want to create a powerful and positive online presence must...

6 Spots Where Online Reviews Take Place

Krista Neher

Jan 03 2023

Where Do Online Reviews Take Place? Online reviews can take place and be displayed in many different places. Based on your industry and business, you may use one or more of these sources of reviews to establish your credibility. On...

Digital Content Decisions: Brand Value vs. User Value

Krista Neher

Aug 09 2022

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting...

Digital Marketing GSOT for the ROI Win

Krista Neher

Jul 12 2022

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a...

9 Digital Marketing Goals To Inspire Your Strategies

Krista Neher

Jul 05 2022

Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business,...