Digital Marketing Strategy Articles

• Krista Neher
• June 25 2025

If you want better ad performance, you have to measure the right thing. Learn how to connect your ad objective to meaningful KPIs so you can track what matters and increase your return on ad spend. Why Matching Objectives to KPIs Matters 3 Types of KPIs: Quantity, Quality, Cost 7 Common Ad Objectives and Their […]

• Melissa Byers
• September 10 2024

A huge benefit of digital marketing is that it’s agile. While you should always have a core strategy, it’s important to keep an eye on trends so you can respond where it makes sense. Here are five trends that will take us into 2025. 1. AI, AI, AI – it’s everywhere, all the time. Have […]

• Krista Neher
• August 22 2023

Focus on Prioritizing Digital Marketing For Big Impact There are no easy answers to how to focus on prioritizing digital marketing, but there are two models, Hero, Hub, & Hygiene and Investment/Impact that you can use to help prioritize your digital marketing spending for big impact. Digital Marketing Prioritization Method 1: Hero, Hub, & Hygiene […]

• Krista Neher
• August 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan for success. Here are some tips to help you build a plan today. Determine Your […]

• Krista Neher
• July 04 2023

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able to create a single metric that incorporates all of these, but often it takes two […]

• Krista Neher
• June 20 2023

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% – is this good? Should you be satisfied? What does good look like in digital marketing? […]