Digital Marketing Strategy Articles

• Allison Chaney
• August 03 2021

If you are not getting great results from your digital marketing, it’s probably because you don’t have a strategy. When it comes to executing digital marketing strategies vs. tactics, businesses of all sizes often start with tactics. In our recent survey of over 2000 marketers, results show that marketers answered questions about strategy incorrectly more […]

• Krista Neher
• April 15 2021

Success in digital marketing all starts with a strategic plan.  Starting with a clear plan is vital to your success. It maps out the pathway from idea to execution to optimization. Many people confuse a digital marketing strategy with a plan. A strategy is only part of the plan. The strategy articulates the purpose of […]

• Allison Chaney
• March 12 2021

Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes specific power tips on how to improve skill sets in all areas of digital marketing. […]

• Krista Neher
• February 16 2021

  We see hundreds of digital marketing plans every year through our consulting and training services. Many businesses aren’t getting the results they should be. Why? They are working hard. They are smart. They are giving a good effort. So why the miss? Here are the top 10 reasons that Digital Marketing isn’t getting great […]

• Krista Neher
• January 19 2021

Digital Marketing continues to grow and evolve, but despite the constant “shiny new thing” and “top trends for 20XX” the reality is that the staples of digital marketing, the tried and true ways to grow your business and get results, haven’t changed much at all. In my latest book, Digital Marketing that Actually Works, I […]

• Krista Neher
• December 14 2020

‘Tis the season for the digital marketing trends in 2021 prediction posts (ok, I’m not going to lie – I created one too). The truth is, that I’m not a big fan of these posts. Or the “get excited over trends” thinking. Here is why. As marketers, we do need to stay sharp and aware […]