Category: Digital Marketing Strategy

6 Ways Brian Wallace Navigates the Internet with Intention and Why It Matters

Melissa Byers

Oct 25 2018

No one would argue that the internet, social media in particular, is positively saturated with content. Some marketers feel like more is necessary. But what if it isn't? Brian Wallace, CEO and Founder of NowSourcing, an award-winning infographic design agency...

5 Ways to Get Your Brand Noticed From North America’s Best Word of Mouth Marketer Saul Colt

Krista Neher

Oct 24 2018

The Smartest Man in the World, North America's Best Word of Mouth Marketer, or the King of Experiential Marketing - no matter what you call him, Saul Colt has had wild success in, not only, getting brands noticed, but getting...

11 Key Takeaways from 2018 Internet Trends Report by Mary Meekers

Krista Neher

Jun 05 2018

Every year, one of the most highly anticipated presentations is the annual Internet Trends Report by Mary Meekers. This report is highly detailed and uncovers some of the key trends, stats and implications of the state of internet marketing. The...

Facebook F8 Conference Roundup

Krista Neher

May 08 2018

Facebook F8 Conference Roundup – Mobile VR, Social VR, AR Camera Effects, Group Video Chat, 3D Posts, and More. The Facebook F8 conference, named for Facebook’s tradition of 8-hour hackathons, was held in San Jose, California May 1st and 2nd....

Augmented Reality Marketing: What to Expect When Partnering with an AR Developer

Krista Neher

Apr 24 2018

You decided to integrate augmented reality (AR) into your marketing toolkit, or you’re intrigued by the idea and want to dig a little deeper. This is fantastic news and I’d be happy to hear about it! Please leave a comment...

What You Need To Know To Integrate Augmented Reality (AR) Into Your Digital Marketing Campaign

Krista Neher

Apr 10 2018

I sat down with Aharon Cagle, co-founder and CEO of glimmar, a mobile adtech platform for augmented reality advertising, to discuss the possibilities and challenges of AR marketing today. As a marketer it is your duty to distribute your message through channels...

Augmented Reality Example: Marketing Wine with 19 Crimes

Krista Neher

Mar 13 2018

If you’ve not yet had a bottle of wine that actually speaks to you, then you’re really missing out on something special. Check out the video below to see Joe Busam from Boot Camp Digital demo the 19 Crimes augmented...

Digital Marketing Strategy: Prioritizing Digital Spending With New Framework

Krista Neher

Feb 27 2018

When it comes to digital marketing it can be difficult to make priority calls. Where should you spend your time and effort? What should you invest in? What is a time suck that won't really help you to move your...

8 Must-Know Stats About Augmented Reality Marketing

Krista Neher

Jan 09 2018

Given that it has only been four months since Apple released ARKit to the world, it’s fair to say that most companies have not yet initiated their own augmented reality marketing strategies. But this is all about to change. We...