Category: Digital Marketing Strategy

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digital marketing strategy: prioritizing digital spending

Digital Marketing Strategy: Prioritizing Digital Spending With New Framework

Krista Neher

Feb 27 2018

When it comes to digital marketing it can be difficult to make priority calls. Where should you spend your time and effort? What should you invest in? What is a time suck that won't really help you to move your...
8 must know stats about augmented reality marketing

8 Must-Know Stats About Augmented Reality Marketing

lirie

Jan 09 2018

Given that it has only been four months since Apple released ARKit to the world, it’s fair to say that most companies have not yet initiated their own augmented reality marketing strategies. But this is all about to change. We...
10 Top 2017 Posts that will shape your 2018 digital marketing strategy

Our Top 2017 Posts to Shape Your 2018 Digital Marketing Strategy

Melissa Byers

Dec 27 2017

Smart marketers will use their 2017 analytics to help shape their 2018 digital marketing strategy. We're just like you. We take time at the end of the year to review analytics that often drive strategy for the upcoming new year....
ftc influencer guidelines

Operating within the FTC Influencer Disclosure Guidelines

Melissa Byers

Dec 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...
bundles of light strands intersecting to show emerging technologies in a digital marketing strategy

5 Tips For Integrating Emerging Technology Into Your Digital Marketing Strategy

lirie

Nov 07 2017

Are you considering integrating new technologies into your digital marketing strategy but you don't know where to begin? The pace at which new technologies are progressing is impressive. Every day advancements are being made, networks are growing and new ideas...

The Biggest Problem with your Content? It is Irrelevant.

Krista Neher

Aug 31 2017

A study from Conversant showed that 65% of consumers are fed up with irrelevant content. I personally find it amazing on digital marketing how many brands and platforms can't seem to get their targeting down. I see foreign language ads...

Digital Marketing Analytics – So What?

Krista Neher

Aug 03 2017

Over the past 10 years I've looked at countless digital marketing and social media marketing reports. Analytics, reporting, measurement and ROI are also at the top of most marketers lists when it comes to digital marketing. The challenge is that...
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