Digital content optimization is vital to your success in online marketing. The devil is in the details, and small changes can make all the difference.
Why?
- Online attention spans are shorter
- You need to EARN attention
- Algorithms prefer stuff people like
- Digital competition is FIERCE
- People are easily distracted
The reality is that STILL, too much content isn’t suited to digital. It is boring. It is cluttered. It is complicated. It is self-centered.
Are you committing any of the 7 Deadly Sins of digital content?
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Sin #1 – Designing videos and images horizontal.
More views are happening on mobile, so you should always design for mobile-first. Vertical or square work best.
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Sin #2 – Thinking only about yourself
In an algorithm-driven world content that people are interested in gets more views and better results. Even with paid. Focus first on value to your audience.
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Sin #3 – Being boring.
Competition for attention is fierce. You are competing against tons of relevant and interesting content online. Make your content stand out by being interesting.
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Sin #4 – Too many ideas.
One idea per post or piece of content. Too many ideas in an image, video or text just creates confusion. People spend an average of under 2 seconds on your digital content. Make sure you can convey your main point in that amount of time.
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Sin #5 – Not being conversational.
Social media should be social! Gain more exposure by being conversational. Tag other people, pages or groups. Use hashtags. Build a community around your content.
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Sin #6 – Writing loooooooooong paragraphs.
People don’t read online. They scan. Don’t use long paragraphs – people don’t have time to read them.
Shorten ideas. Use bullets. Try emojis.
- Sin #7 – Using too many (and too complex) words.Regardless of what you are trying to convey SHORT SENTENCES. Easy to read. Easy to digest.
