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Apr 01 2021
Digital content optimization is vital to your success in online marketing. The devil is in the details, and small changes can make all the difference.
The reality is that STILL, too much content isn’t suited to digital. It is boring. It is cluttered. It is complicated. It is self-centered.
Are you committing any of the 7 Deadly Sins of digital content?
More views are happening on mobile, so you should always design for mobile-first. Vertical or square work best.
In an algorithm-driven world content that people are interested in gets more views and better results. Even with paid. Focus first on value to your audience.
Competition for attention is fierce. You are competing against tons of relevant and interesting content online. Make your content stand out by being interesting.
One idea per post or piece of content. Too many ideas in an image, video or text just creates confusion. People spend an average of under 2 seconds on your digital content. Make sure you can convey your main point in that amount of time.
Social media should be social! Gain more exposure by being conversational. Tag other people, pages or groups. Use hashtags. Build a community around your content.
People don’t read online. They scan. Don’t use long paragraphs – people don’t have time to read them.
Shorten ideas. Use bullets. Try emojis.
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