Krista Neher
Apr 03 2025
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! April 2025 has major updates from Meta, Instagram, Google, and LinkedIn.
Meta News Updates
- AI Innovation in Meta’s Ads Ranking Driving Advertiser Performance– Meta is refining its ad ranking systems with advanced AI to better predict ad relevance and improve delivery outcomes. This innovation aims to prioritize high-performing ads and reduce wasted impressions. Marketers should expect improved campaign results and more efficient budget allocation.
- Meta Uses the Power of AI to Reach Customers Wherever They Are – At Shoptalk 2025, Meta emphasized AI’s role in helping advertisers connect with customers across surfaces. From predictive targeting to real-time optimization, these AI-driven strategies enhance personalized experiences. Brands that lean into AI solutions could gain a competitive edge.
- Set Up Google Analytics as a Partner Integration in Meta Events Manager – Meta now offers a streamlined process for integrating Google Analytics into its Events Manager. This partnership enables better attribution and cross-platform data alignment. Marketers can now make more informed decisions with centralized reporting.
- Meta Continues To Integrate AI Bot Profiles Into Its Apps – Meta is expanding its rollout of AI-powered character profiles across Messenger, WhatsApp, Facebook, and Instagram. These bots provide interactive experiences and support content discovery. Brands should monitor for partnership opportunities with these conversational tools.
Instagram & Threads News Updates
- Reposts Now Appear In Your Feed – Instagram is rolling out the ability to repost content directly into followers’ feeds. Previously limited to Stories, this update lets users amplify others’ content with added commentary. It opens new engagement strategies and collaboration opportunities for creators.
- The Countdown Is On To The Launch of Edits – Instagram is teasing a new app called Edits to support mobile-first video creators. The platform includes intuitive tools for trimming, editing, and enhancing videos. With short-form content dominating, this app could simplify and accelerate content creation.
- Instagram Shares Reels Posting Tips at NYC Creator Event – At a recent event in NYC, Instagram shared tips for maximizing Reels engagement, including the importance of hooks and storytelling. The platform emphasized content that connects emotionally within the first few seconds. Creators can use these tips to boost reach and retention.
LinkedIn News Updates
- 5 Strategies for Engaging Audiences with Live Event Streaming – LinkedIn shares five proven ways to increase audience interaction during live event streams. Strategies include personalized invites, polls, and integrated calls-to-action. B2B marketers can use these ideas to enhance virtual events.
- Go Live to Your Scheduled LinkedIn Live Event Using Zoom – LinkedIn now supports Zoom integration for Live Events, streamlining the broadcast process. This allows for smoother setup and greater flexibility in event delivery. Marketers hosting webinars and events will benefit from simplified logistics.
- New LinkedIn Campaign Manager Updates: Empowering Marketers for Greater Success– LinkedIn rolled out Campaign Manager updates that include improved navigation and data visualization. The enhancements aim to give marketers more control and clarity. Advertisers should take advantage of the new tools to optimize campaigns.
- LinkedIn Expands Custom Buttons on Profiles – LinkedIn is rolling out personalized profile buttons more widely, giving users the ability to add custom call-to-actions. These buttons can link directly to services, portfolios, or booking pages, turning profiles into conversion tools. This update empowers creators and small businesses to drive traffic and leads straight from their profile.
- LinkedIn Skills on the Rise 2025: The 15 fastest-growing skills in the US – LinkedIn’s new report highlights top-growing skills for 2025, including AI literacy, customer experience, and growth marketing. These insights can guide professional development and hiring. Brands should align workforce training with these emerging priorities.
TikTok News Updates
- Trump Says TikTok Sale Deal to Come Before Saturday Deadline – President Trump stated a deal for TikTok’s U.S. operations could happen before the March 30 deadline. The ongoing scrutiny continues to create uncertainty for marketers using the platform. Brands should monitor regulatory developments closely.
- Longer TikToks Get More Views — Data Shows Best TikTok Video Length – New research shows TikToks between 30 seconds and 1 minute perform best in terms of views. The platform’s algorithm appears to favor slightly longer videos that sustain viewer interest. Marketers should consider adjusting video length for optimal performance.
- Creator Academy: Empowering Creators to Grow and Succeed – TikTok has launched a Creator Academy resource hub, including best practices for photo posts. The guide aims to help creators diversify content and maximize reach. Brands working with influencers can benefit from these new formats.
- TikTok Plots Local Services Expansion to the U.S. – TikTok is exploring a local services offering in the U.S., similar to China’s Douyin. This expansion could create new eCommerce and local advertising opportunities. Businesses should explore potential integrations as the rollout progresses.
X News Update
- Elon Musk on X: xAI has Acquired X – Elon Musk announced that xAI has acquired X in an all-stock transaction. The merger values xAI at $80B and positions the platform to focus more deeply on AI innovation. Expect more AI-powered tools and services integrated into the X platform.
- X Adds React With Video Options To Boost Video Engagement – X now lets users react to posts with video replies. This feature encourages more personalized engagement and could enhance creator interactions. Marketers can explore this as a tool for boosting authenticity and reach.
YouTube News Updates
- YouTube Unveils New AI-Powered Hook Generator – YouTube introduced an AI tool that helps creators craft attention-grabbing video intros. The hook generator is designed to optimize viewer retention. This is a must-try for marketers aiming to improve video performance.
- Update to How Shorts Views are Counted on YouTube – YouTube clarified its methodology for counting views on Shorts, emphasizing real engagement over autoplay. This shift may affect view counts but ensures more meaningful analytics. Marketers should reassess Shorts strategies with these changes in mind.
Google News Update
- Google Cautions SEOs & Creators About Filler Content – Google is warning against content that adds little value, suggesting it could negatively impact rankings. Emphasis remains on originality and user benefit. SEOs should audit pages and remove or improve thin content.
Digital Reports and Industry News Updates
- Best Times to Post on Social Media in 2025 – Sprout Social released its annual best times to post report. The data reveals peak engagement hours across platforms like Instagram, LinkedIn, and TikTok. Marketers can use these insights to fine-tune scheduling strategies.
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